How it works
Make an explainer video in three steps
No editing software, no experience needed. You bring the content, Zebracat makes the video.
Enter a topic or scriptAn idea, a finished script or a blog URL. Zebracat writes a script with problem, solution, benefit and call to action. You edit every line before anything renders.
Pick a style and a voiceWhiteboard look, flat animation, comic or realistic. Add an AI voice, your cloned voice or an avatar. Your brand kit sets colors, logo and font in every scene.
Adjust and export the finished videoScenes, captions, music and cuts arrive done. Swap single scenes, trim, export 16:9 for your website or 9:16 for Reels and Shorts.
Styles
Animated, whiteboard or realistic: you choose the style
An explainer has to fit the subject. Software is explained abstractly, a product is shown. Set the style per project, mix it per scene.
ProcessesWhiteboard lookSketched lines on a light background for workflows, forms and rules. The classic for anything explained step by step.
SaaSFlat animationFlat illustrations in your brand colors. The standard for software, services and landing pages.
HRComic and charactersCharacters with personality for onboarding, policies and internal comms people actually watch to the end.
TrustRealistic scenesPhotoreal visuals for insurance, health, trades: anything that should look real rather than drawn.
PresenterWith an avatarA talking presenter guides the viewer through the video, with your face and your cloned voice if you want.Create an avatar
EducationSketchHand-drawn look with a calm voice and key terms on screen: the style for lesson videos and teaching.
Cost
Agency or AI: what an explainer video costs, in money and weeks
Reference ranges from the price lists of leading explainer video agencies, net, as of September 2026.
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What drives agency prices: length, degree of customization, professional voiceover, language versions, revision rounds. All five are part of the Zebracat subscription.
Agency or DIY
Hire an agency or make it yourself?
Both are right, for different cases.
- AgencyAn agency is worth it when
- one video carries your homepage for years
- every second should be hand-drawn
- you need a look that does not exist yet
- you have $3,000+ and six weeks
- ZebracatZebracat is worth it when
- you need several videos: per feature, per channel
- content changes and the video has to keep up
- script today, video on the landing page tomorrow
- you need several languages from the same project
- BothMany teams do both
- The agency for the one brand film
- Zebracat for the twenty explainers in between
- Product updates, FAQ videos, onboarding
- Short cuts for LinkedIn and Reels
See the AI video generator
Use cases
What companies make explainer videos for
One script, many places. When the content changes, only the script changes.
- Product and softwareA 60-second video on the landing page explains what five paragraphs cannot. One per feature release, a demo stand-in in every proposal.
- Onboarding and trainingExplain once instead of fifty times: first day, tools, access, processes. In every language your teams speak.
- SalesThe explainer travels with the proposal and answers the first question before it is asked.
- Internal commsNew policy, new system, new structure, in 90 seconds for everyone. As a comic when it should be fun to watch.
- Customer supportYour ten most common support questions as videos, linked from the help center.
- EducationLesson videos from teaching material, no camera, no editing software. Sketch style, calm voice, key terms on screen.
Structure
What makes a good explainer video
60 to 90 seconds, under three minutes, about 130 to 150 spoken words per minute. And this structure:
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ProblemThe viewer's situation in one sentence. A challenge they recognize immediately.%2520copy.webp)
SolutionWhat your product or process changes about it. Explained in three steps, not ten.%2520copy%25202.webp)
BenefitWhat is different afterwards: visible results, with a number if you have one.%2520copy%25203.webp)
Next stepTry, ask, read on. One call to action, not three.
Zebracat writes the script draft in exactly this structure, with captions, because LinkedIn and offices watch without sound.
Why Zebracat
Why teams make their explainer videos with Zebracat
One tool instead of an agency, a freelancer and an editor.
- Finished, not half-finished
Script, voice, scenes, cuts.
Captions and music included.
No raw clips to assemble.
Editable for as long as you like.
- No model homework
The newest AI video models, often days after release.
The right model picked per scene, automatically.
Override any scene by hand.
Best quality for the fewest credits.
- Built for growth
Short cuts for every platform from one script.
Schedule and post to TikTok, YouTube, Instagram and LinkedIn.
See what performed and build on it.
170+ voices and languages.
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