How to Promote a Skool Community Using Faceless Videos?

Did you know that videos on social media generate 1200% more shares than text and image content combined? (G2 Crowd). After 10 years in marketing, I still have to admit that videos drive the most traffic to my website.

And if you have a Skool community and want to promote it to drive more traffic but aren’t comfortable being on camera, faceless videos are a perfect solution. These types of videos let you create engaging content without showing your face, making it easier to capture attention and grow your community.

Here’s why this approach works for promoting your Skool community:

• Attract More Traffic: Faceless videos can capture attention and bring more members to your Skool community.
• Increase Engagement: High-quality videos created with AI can keep viewers interested and encourage them to join your community.
• Boost Revenue: By converting viewers into paying members, you can significantly increase your community’s revenue.

Here are 5 steps to help you promote your Skool community using Faceless Videos.

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Define your target audience

When promoting your Skool community, it’s crucial to understand what truly motivates your target audience. It’s not about simply attracting people; it’s about offering something that resonates deeply with them.

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Take Dan Koe, for example. He uses phrases like "Work Less. Earn More. Enjoy Life" which speaks directly to his audience's desires. These words hit home because they address what his followers genuinely want. This level of understanding is what drives people to not just follow him but to invest in his offerings.

You can apply the same approach to your Skool community. By understanding what your potential members really need and using targeted keywords that speak to those desires, you can create content that draws them in.

This is where faceless videos come into play. Using tools like Zebracat, you can create videos that tap into those key messages without needing to be on camera. These videos can help you drive more traffic to your community by speaking directly to what your audience wants—whether it’s solving a specific problem or achieving a certain lifestyle.

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Define which social media platforms to choose

Understanding your audience deeply helps you figure out which social media platforms they actually use. When I was starting out, I tried creating content on every platform—YouTube, TikTok, Instagram, LinkedIn, etc. I was worried that if I focused on just one, I wouldn’t get enough traffic to my website.

But after just one month, none of the channels stood out. I wasn’t getting noticed on any platform, and I quickly ran out of ideas and motivation to keep going.

So, it’s time to find out Where Are Your Customers Hanging Out Online?

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From the table, we can see that:

• 18-29 years – Snapchat (41%), TikTok (35%), Instagram (32%)
• 30-39 years – LinkedIn (34%), X/Twitter (34%), Snapchat (33%), Instagram (32%)
• 40-49 years – LinkedIn (25%), Facebook (22%), X/Twitter (21%)
• 50-59 years – Facebook (29%), LinkedIn (24%), Pinterest (24%)

So, if your target is young people aged 18-29, don’t waste time promoting on X. With limited time and resources, focus on mastering one or two platforms where they’re most active before spreading your efforts across different social media platforms.

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Decide what type of content to make

As I mentioned earlier, if you’re camera shy, lack video editing experience, and don’t have a big team to help you produce videos quickly and professionally, faceless videos are your best option. With faceless content, you can:

• Use AI or templates to create content faster while still maintaining professional quality.
• Automate the content creation process, generate ideas, scripts, and optimize your posting schedule, saving you time and effort. 

Here are 3 faceless video ideas you can create using AI-powered tools like Zebracat to drive more traffic to your Skool community, leading to more paying members and increased revenue:

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AI-Generated Storytelling

People are genetically wired to love and respond to stories, but their attention spans are shorter than ever. AI-generated storytelling hits that sweet spot by delivering bite-sized narratives that pack a punch.

@mrstorytelling (500K+ followers) and @biz_thoughts (2M+ followers) have had great success creating AI storytelling videos.

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Why it works:

• Short-form storytelling perfectly matches TikTok's format.
• AI enables rapid content creation, keeping up with TikTok’s fast pace.
• Unique AI-generated visuals grab viewers' attention.

Tips for better AI story videos:

• Focus on "twist" endings—TikTok users love surprises.
• Use AI to create multiple story variations and choose the best one.
• Experiment with genres like sci-fi, romance, and horror to see what resonates with your audience.

If you desire to learn more about TikTok automation tips, click on the link and read our other blog post.

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But here’s the key—you need the right tools to make it work. I’ve tested many, and Zebracat is my go-to. Here’s why:

• All-in-One Platform: With Zebracat, I can go from idea to finished video in minutes without switching between apps.
• Top-Notch Quality: The visuals Zebracat generates are professional-grade, making your videos stand out.
• Ridiculously Easy: If you can type, you can create amazing videos with Zebracat. It’s that simple.
• 100+ Voice Options: Zebracat’s AI voices are so realistic, you can’t tell they’re not human. With over 120 to choose from, you’ll find the perfect tone for your story.
• Awesome Music: The built-in music library has tracks for any mood or genre.

Here’s how I use Zebracat to churn out viral stories:

• I start by pasting my story idea, like "promote Mental Mastery Group like Adonis Gang," or a script.
• I select a visual style—AI-generated visuals, stock clips, or a combination.
• I choose a voice that matches the story's vibe.
• I hit "Generate" and let Zebracat do its thing.
• After a quick review and any necessary tweaks, it's ready to upload.

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What else do you need? Create your first video using Zebracat right now (it’s free).

AI educational content

Creating educational content builds your authority and establishes trust, making people more likely to join your Skool community to learn more. And the best part? You don't have to handle it all on your own—Zebracat simplifies the process, helping you create engaging educational content that naturally attracts and converts potential members.

Why It Works:

• Personalization: AI tailors content to your audience's needs, ensuring everyone gets a customized experience that resonates.
• Efficiency: AI quickly generates content, allowing you to focus on what matters most—building and growing your community.
• Engagement: AI-generated visuals and interactive elements turn complex ideas into engaging, easy-to-understand content.

Tips for Better AI-Powered Content:

• Identify Your Content Needs: Decide what type of educational content you want to create, such as instructional videos, tutorials, or explainer videos.
• Leverage Zebracat's Versatile Tools: Use Zebracat to streamline your content creation. Whether you're uploading your own footage, converting text to video, using prompts, or turning a blog URL into a video, Zebracat handles the entire process for you. It automatically takes care of voiceovers, quick edits, automated cuts, transitions, sound effects, and even background music, saving you both time and effort while producing professional-quality content. 
• Fine-Tune and Customize: After Zebracat generates your content, review and refine it to ensure it meets your educational objectives. You can easily adjust voiceovers, edit pacing, or personalize the visuals to better engage your audience.

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Screen Recording

Screen recording is another effective faceless content strategy. I’ve seen creators get impressive views just by sharing screen recordings, and it’s popular because it provides real, practical benefits to viewers.

Why it works:

• It’s straightforward and easy to produce.
• It delivers value directly by showing how something works step-by-step.

Tips for better screen recording:

• Make sure your screen recordings are clear and focused on the task or topic at hand.
• Add a voice-over to guide viewers through the process.
• Focus on a solid script that clearly explains each step.

How to Use Zebracat for Screen Recording Content Videos:

• Prepare Your Script: Start by planning your content and writing the voice-over script to ensure clarity and focus.
• Paste Script into Zebracat: Enter your script into Zebracat and choose the perfect voiceover from its wide range of options.
• Let Zebracat Create: Allow Zebracat to turn the text into a video, adding quick cuts, transitions, sound effects, and background music.
• Upload Screen Recording: Once the initial video is generated, upload your screen recording footage to finalize the video.
• Review and Export: Review the completed video, make any necessary adjustments, and export it, ready for sharing with your audience.

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Choosing the Right Tools

It’s all faceless, but each format—whether it’s stock footage, screen recording, or something else—requires different strategies and tools.

Here’s what I recommend:

• Choose a tool that aligns with your skills and content style. For me, Zebracat is the go-to because it allows me to create engaging visual stories from text effortlessly.
• If you’re interested in exploring more options, check out other tools and see which one fits your needs best.

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Content Planning: Simplified and Strategic

Once you’ve defined your faceless content style, the next crucial step is content planning. Your success hinges on what you post, how often, and in what format.

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Here’s how to plan effectively:

1. Align Content with Your Goals: Your primary objective isn’t just to go viral; it’s to attract people to your Skool community and convert them into paying members. Focus on content that directly speaks to your audience's needs and desires.
2. Analyze and Optimize: Regularly review your content’s performance. Instead of chasing views, prioritize metrics like link clicks, engagement, and how many people are eager to connect with you. These metrics are more valuable in building a loyal community.

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Planning Your Content

Before creating videos, plan your content by identifying key messages that resonate with your target audience. Focus on the problems your community solves and the unique value it offers. This will help you craft content that meets your audience's needs.

To stay organized, plan at least a month ahead. As you get more comfortable, extend this to three months or even a year. Long-term planning ensures each piece of content aligns with your goals and saves time by allowing you to batch-produce and schedule content in advance. This way, you'll always know what to post, freeing up time for other tasks.

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Avoid Spreading Too Thin

Instead of trying to handle every aspect of content creation on your own, focus on leveraging tools like Zebracat to streamline the process. This allows you to concentrate on creating valuable content for your paid community while efficiently managing the rest with the help of AI.

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Delegate and Document

Once you’ve established a solid content creation system, using AI tools like Zebracat can help streamline the entire process. Zebracat allows you to automate much of the content creation, from generating visuals to crafting stories.

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What do you know about best AI tools to create faceless videos? Learn more on our blog.

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Conclusion

When you want to drive traffic to your Skool community and increase your revenue, faceless videos become a powerful tool. With Zebracat, you can create compelling videos that attract attention and convert viewers into paying members—all without needing to be on camera.

Zebracat makes it easy to produce high-quality content that draws people in, helping you achieve your goals of boosting traffic and growing your income. It’s not about being seen; it’s about using the right tools to maximize your impact. Start leveraging Zebracat today and watch your Skool community thrive with increased traffic and revenue.