The Advantages and Disadvantages of Using AI-Generated Videos for Social Media Marketing

The use of AI-generated videos in social media marketing is becoming increasingly popular. People are using different tools to create videos, whether it is a short TikTok post or a video for an election campaign!!

‍

In the following sections, we'll dive deeper into the pros and cons of AI-generated videos for social media marketing, including increased engagement, improved targeting, and reduced production costs. We'll also discuss tips for using AI-generated videos effectively in social media marketing and why AI-generated videos are the future of social media marketing.

Why video is important for social media marketing

Imagine an Instagram page with only pictorial content. How do you feel about it?

Many social media companies are updating their platform to make it easier for their users to create videos. It is like they are pushing users to make more videos and also watch more videos. 

We can see this in the emergence of TikTok and Instagram reels. But why?

‍

Video has the power to capture audiences’ attention and communicate messages in a more exciting way. It allows brands to showcase their products, services, and values in a visually engaging way that thrills the viewers. 

‍

Moreover, video content is easily shareable, and platforms like YouTube, TikTok, and Instagram have made it easy for marketers to distribute their videos to a wide audience. With the rise of mobile usage, videos are an excellent tool to grab the attention of audiences who are constantly on the move.

In addition, video content has been proven to:

• increase engagement rates
• drive more traffic to websites
• generate more leads and conversions

‍

So, adding video to your social media marketing strategy can significantly enhance brand awareness, engagement, and conversions.

‍

How can we produce videos for our brand? There are 2 different ways. We can follow the traditional method and hire a video producer who can work with softwares like premier or we can use the new AI tools to create videos. Let’s talk about the differences. 

The limitations of traditional video production for social media

Traditional video production often involves: 

• high production costs (human resource, tools, proper place)
• lengthy production times
• significant amount of planning and resources. 

‍

Although this approach is still being used, it may not always be practical for social media campaigns. These campaigns often require quick turnaround times and frequent updates to keep up with changing trends and consumer preferences. 

Additionally, traditional video production may not always translate well on social media platforms, where shorter attention spans and vertical viewing formats are becoming increasingly popular. 

The lack of flexibility and agility of traditional video production can also make it challenging to keep up with the real-time nature of social media, where content needs to be responsive, relevant, and timely.

Therefore, marketers need to be innovative and resourceful to create video content that is cost-effective, agile, and optimized for social media. With AI you can simply turn an emoji into a video! Take a look at Nickfloats‘s Twitter thread here: 

‍

But here’s the question: 

How AI-generated videos can help overcome these limitations

AI-generated videos can help overcome the limitations of traditional methods by providing a more efficient, cost-effective, and agile solution.

‍

AI videos can be produced in an instant. This makes them highly responsive to changing trends and audience preferences.

Moreover, AI-generated videos can be optimized for social media platforms, ensuring that they are engaging, visually appealing, and meet the requirements of each platform's specific formats and features.

AI technology can also enable marketers to personalize video content to specific target audiences, providing a more tailored and effective approach to social media marketing. 

Additionally, AI-generated videos can leverage data and insights to optimize performance, identify opportunities for improvement, and measure the success of social media campaigns.

‍

Here is an example from Coca-Cola campaign which is made by AI technology: 

‍

Want to know more about this campaign? Read our blog post about: CocaCola masterpiece campaign

‍

The benefits of AI-generated videos for social media marketing

There are so many advantages to AI-generated videos but here are 3 most important one that can be the reason why you should choose this approach over the traditional one: 

‍

Increased engagement

AI-generated videos can significantly increase engagement rates on social media platforms. By using special algorithms and machine learning capabilities, AI technology can create video content that is personalized and relevant to specific target audiences. This can help to capture their attention, build trust, and drive higher levels of engagement. AI-generated videos can also incorporate elements like music, sound effects, and special effects that are specifically designed to appeal to different audience segments, further enhancing engagement levels.

‍

Improved targeting

AI-generated videos can help marketers to improve targeting accuracy and effectiveness. By leveraging data and insights, AI technology can identify and analyze audience behavior patterns, preferences, and demographics, allowing for more precise targeting of video content. This can help to ensure that video content is delivered to the right audience, at the right time, and in the right format.

With improved targeting, AI-generated videos can help to improve conversion rates and drive higher ROI for social media marketing campaigns. 

‍

For example with AI tools like Zebracat you can create energetic, inspiring, serious or playful videos; each for a specific segment of audience. 

Reduced production costs

AI-generated videos can significantly reduce production costs compared to traditional video 

production methods. AI can also create video content at scale.

‍

This can help to reduce costs associated with video production, including equipment, personnel, and editing. Furthermore, AI-generated videos can be produced quickly and efficiently, allowing for rapid deployment of video content on social media platforms which improves the effectiveness of social media marketing campaigns while reducing the overall cost of video production.

‍

Let’s give you an example. How much do you think Wes Anderson would put money on a film? To have an estimation, he spent 25 million dollars to produce “Grand Budapest Hotel” in 2014. 

But take a look at the video below to see the power of AI in reducing costs. Of course we are only comparing the price! :)) 

The disadvantages of using AI videos in social media marketing

There are some downsides to anything, AI videos are not an exception. Some of them are listed below: 

‍

First, you might not have complete control or flexibility over your video credits because the AI may not always give you the results you want or expect. You might have to manually make adjustments and edits to the video credits, which goes against the purpose of using an AI tool in the first place.

‍

Second, you might come across technical issues or limitations like slow processing, poor quality, or compatibility problems.

‍

Third, you could encounter ethical and legal problems, such as copyright infringement, plagiarism, or misrepresenting your work.

Like what Kemal Kılıçdaroğlu, Turkey’s candidate for 2023 presidential election, did with his AI-generated video that showed him speaking fluent English! Although It drove lots of attention to him on Twitter, the action was not ethical at all. 🙄

‍

Tips for using AI-generated videos effectively in social media marketing

‍

By considering the following tips, content and social media marketers can effectively leverage AI-generated videos to increase engagement, improve targeting, and reduce production costs, while driving higher ROI for their social media marketing campaigns.

‍

1. Know your audience: Before creating AI-generated videos, it's essential to understand your target audience. Use data and insights to identify their preferences, interests, and pain points, and tailor your video content accordingly. This will help to ensure that your AI-generated videos resonate with your audience and drive engagement.

‍

2. Personalize your videos: AI technology allows you to personalize video content to specific target audiences, providing a more tailored and effective approach to social media marketing. Use personalized video content to build trust and connection with your audience, and to drive higher levels of engagement and conversions.

‍

3. Optimize for social media platforms: Different social media platforms have different video formats and features. Ensure that your AI-generated videos are optimized for each platform, taking into account factors like video length, aspect ratio, and sound. This will help to ensure that your video content performs well on each platform and reaches the widest possible audience.

‍

4. Test and iterate: AI-generated videos provide new opportunities for testing and iteration. Use A/B testing to compare different video content and messaging, and to identify the most effective combinations. Continuously refine your video content based on performance data and audience feedback, and adjust your social media marketing strategy accordingly.

‍

5. Use AI-generated videos in conjunction with other content types: AI-generated videos are a powerful tool for social media marketing, but they shouldn't be the only type of content that you use. Use AI-generated videos in conjunction with other content types like text, images, and user-generated content, to provide a well-rounded and engaging social media marketing strategy.

Why AI-generated videos are the future of social media marketing

In summary, AI-generated videos offer content and social media marketers a powerful tool to increase engagement, improve targeting, and reduce production costs. By leveraging AI technology, marketers can create highly personalized and optimized video content that resonates with target audiences on social media platforms, driving higher levels of engagement and improving campaign performance.

If you want to start working with an AI video generator, do not hesitate to sign up for Zebracat waitlist and start creating exciting videos for your campaigns.