80 + Mind-Blowing Video Email Marketing Statistics for 2025

If you’re still sleeping on video email marketing, you’re leaving serious results on the table. We’ve hit a point where static content no longer holds attention the way it used to.

Audiences want quick, visual communication, and email is no exception. 

In this post, I’m not just going to throw random numbers at you. You’ll find real video email marketing statistics that prove what marketers are already seeing on the ground: higher engagement, more conversions, and a much better shot at actually being remembered. 

Whether you’re a startup founder, a B2B marketer, or running an eCommerce store, this data will help you understand why video emails are essential.

Ready? Let’s get started! 

General Video Email Marketing Usage

74% of marketers say including video in emails increases overall campaign performance.

Emails with video thumbnails see a 34% higher click-through rate than those without.

Only 28% of brands consistently include video in their email strategy.

Emails that include the word “video” in the subject line see a 19% boost in open rates.

43% of small businesses say video in email helped improve customer retention.

The average time spent on video-enhanced emails is 2.1x longer than on text-only emails.

Personalized video emails generate 3x more replies compared to generic video emails.

Among B2B marketers, 39% use video in onboarding emails, while 26% use it in cold outreach.

Marketers using video weekly in emails report a CTR of 11.2%, compared to 6.4% for those who use it monthly.

Emails featuring customer testimonial videos have a conversion rate of 8.7%, versus 5.2% for explainer videos.

Brands that embed product demo videos in emails see an average 35% lift in engagement, while those using GIF previews see a 22% lift.

Campaigns with autoplay video previews average a 12.1% open rate, compared to 9.6% for static image thumbnails.

Companies with over 100K subscribers use video in 61% of their campaigns, while those under 10K use it in only 24%.

In a comparison across industries, tech emails with video had a click-to-open rate of 18.3%, while retail came in at 14.7% and healthcare at 11.9%.

31% of marketers said they started using video in email after seeing a competitor do it successfully.

47% of respondents plan to increase their use of video in email within the next 12 months.

Open Rates & Click-Through Rates

Emails with embedded video thumbnails have an average click-through rate (CTR) of 10.3%, compared to 6.1% for those with static images.

Including “watch” or “video” in the subject line increases open rates by 19% on average.

Campaigns that feature video in both the subject line and email body see 2.2x higher click-throughs than those that don’t.

Emails sent on Tuesdays with video content have an average open rate of 27.6%, compared to 21.8% on Fridays.

56% of marketers report improved CTRs within three campaigns of introducing video into their emails.

Adding a video to a welcome email increases open rates by 24% and CTR by 33%.

Emails featuring a play button overlay see 14.5% higher click-throughs than those without.

Video-in-email campaigns outperform non-video campaigns by 38% in overall engagement.

In A/B tests, emails with autoplay preview GIFs averaged a CTR of 9.7%, while plain-text video links averaged 4.3%.

Emails using personalized video see open rates of 34.2%, compared to 23.9% for non-personalized video.

Weekly emails with video content maintain an average CTR of 11.8%, while monthly video campaigns average 7.2%.

42% of video emails sent during product launches achieve an open rate above 30%.

Among SaaS brands, video emails have an average click-to-open rate of 19.4%, while for eCommerce, it's 15.1%.

68% of marketers say their highest CTRs come from video emails under 90 seconds in length.

Emails with video previews above the fold have a CTR of 12.9%, while those placed below average 8.3%.

51% of marketers say the biggest spike in open rates came from video being introduced into re-engagement campaigns.

Conversions & ROI

Emails with embedded video content lead to an average conversion rate of 9.1%, compared to 5.4% for non-video emails.

Marketers who use video in email report an average ROI of $41 for every $1 spent, while those using only images report $28 per $1.

Video thumbnails in cart abandonment emails increase recovery rates by 36%.

Campaigns featuring product explainer videos generate 21% more purchases than emails with written descriptions.

Personalized product demo videos in email increase sales conversion by 11.8%, compared to 6.2% for general explainer clips.

49% of B2C marketers say video in email has directly improved their cost-per-acquisition.

Re-engagement campaigns using short testimonial videos see conversion lifts of 15.3%, versus 8.9% when using static reviews.

In A/B tests, emails with customer story videos averaged $6.90 revenue per open, compared to $3.20 for non-video variants.

61% of marketers say video in email has helped shorten their sales cycle.

Among eCommerce brands, emails with product demo videos lead to a 28% increase in average order value.

On average, brands that consistently use video in email see a 19% lift in customer lifetime value.

Event promotion emails that include teaser videos convert 2.4x higher than those with just image banners.

Video emails outperform traditional campaigns in driving direct sales in 7 out of 10 industries tested.

Upsell campaigns using comparison videos see conversion rates of 10.3%, compared to 5.6% with basic feature lists.

Emails with ROI-focused video case studies result in a conversion rate of 12.6%, compared to 7.1% for PDF-style case summaries.

54% of marketers say video in email is now their top-performing format for ROI across all channels.

User Behavior & Preferences

67% of users say they are more likely to engage with an email if it includes a video preview.

Videos under 60 seconds receive 42% more engagement than longer ones in email.

35% of email subscribers say they prefer videos with captions, even when audio is available.

58% of mobile users are more likely to tap a video thumbnail than a static image in an email.

Among desktop users, video emails see 33% higher engagement, while mobile users show a 21% increase.

Users are 2.6x more likely to forward an email with video content to a friend or colleague.

41% of recipients watch email videos all the way through, compared to 27% for embedded GIFs.

74% of Gen Z subscribers say they expect brands to use video in email marketing.

When given a choice, 62% of users prefer to click a play button over reading a product description.

Users who receive weekly video emails are 38% more likely to stay subscribed than those receiving static content.

B2B recipients prefer tutorial videos in emails (47%), while B2C audiences lean toward behind-the-scenes content (51%).

In A/B tests, autoplay preview clips led to 5.1% more clicks than thumbnail-only formats.

Among users who opened the email, 49% interacted with the video, while only 21% engaged with the surrounding text.

26% of users say they’re more likely to make a purchase after watching a video inside an email than on a landing page.

Email subscribers aged 25–34 clicked on video emails at a rate of 13.9%, while those aged 55–64 clicked at 7.8%.

53% of respondents say they trust a brand more when they consistently include video in their email content.

Device & Platform Performance

62% of video email views now come from mobile devices.

Video emails opened on desktop average a CTR of 11.4%, compared to 8.1% on mobile.

Tablets account for just 7% of video email opens, but generate a 12% higher conversion rate than mobile.

Gmail users are 2.3x more likely to autoplay video previews compared to Outlook users.

48% of iOS users tap the video thumbnail first, while 36% of Android users scroll before engaging.

Emails with embedded video play more smoothly on Apple Mail, leading to 17% higher video completion rates than on Gmail.

Desktop users spend an average of 47 seconds watching embedded email videos, while mobile users average 32 seconds.

Among email platforms, Apple Mail delivers the highest video playback success rate at 91%, compared to 73% on Outlook.

iPhone users click on embedded video buttons at a rate of 12.6%, while Samsung users average 9.2%.

Video-in-email performs best on Gmail (open rate: 29.4%), followed by Apple Mail (26.8%), then Yahoo Mail (18.1%).

Desktop engagement with video emails peaks between 9 AM and 11 AM, while mobile peaks around 7 PM.

Videos hosted natively within the email see 39% higher engagement on desktop, but only 14% higher on mobile.

In split tests, responsive video layouts improved engagement by 22% on Android devices and 28% on iPhones.

Video file size impacts performance most on mobile, where load delays lead to a 31% drop in completion rates.

65% of video clicks on desktop lead to full-screen viewing, compared to 44% on mobile.

Across all platforms, embedded videos drive the highest performance on iOS, with an average completion rate of 74%.

Conclusion

The numbers make it clear. Video isn’t just improving email performance, it’s often the thing that gets people to click, watch, and respond. In a space where most messages look the same, video adds something fresh. 

It helps explain faster, connect deeper, and guide the reader toward action without feeling pushy.

Even short, simple videos are making a difference. You don’t need fancy production or long edits. What matters is the message, the timing, and knowing how your audience prefers to engage.

If you’ve already been using video in your emails, you’re likely ahead of the curve. If not, this might be the right time to start testing what’s possible. 

These stats show where things are headed and how much of an edge video can give you.

Adding video isn’t about following a trend. It’s about meeting people where they are and giving them something they want to see.