150+ Video Marketing Statistics You Can’t Afford to Ignore in 2025

Video has quietly become one of the most reliable ways to grab attention, build trust, and share stories. It’s no longer something brands are experimenting with; it’s a core part of how businesses communicate. 

Whether it's a short clip on social media, a how-to on YouTube, or a customer testimonial on your site, video helps people understand what you’re about quickly and clearly. Heading into 2025, video continues to grow in both reach and impact. More people are watching, more platforms are prioritizing it, and more marketers are seeing real returns. 

But to use video effectively, you need to know what’s actually happening out there: how people are interacting with content, where they’re watching, and what’s working now. This roundup of 150+ video marketing statistics gives you a clear, up-to-date view of the landscape.

It’s practical, data-backed, and designed to help you make smarter decisions, whether you're planning your first video or optimizing your next campaign.

General Video Marketing Adoption

85% of businesses have adopted video marketing in their strategies.

Companies producing at least 20 videos per month see a 30% higher engagement rate than those producing under 10 videos per month.

92% of marketers report that video delivers a strong ROI.

Over 78% of businesses using video in their marketing strategy have seen lead generation improve, compared to just 55% for those that don’t use video.

Companies using video on landing pages experience a 34% higher conversion rate than those using static images, which average a 20% conversion rate.

88% of consumers say they’re more likely to purchase a product after watching a video.

74% of social media marketers say video is the most engaging type of content, compared to 45% for static images.

‍60% of customers prefer to watch a video about a product rather than read text descriptions.

66% of small-to-medium-sized businesses state that video is a top priority.

Marketers adding video to their email campaigns see a 27% higher click-through rate than those using text-only emails.

Consumer Behavior & Preferences

60% of consumers say they prefer to watch a video about a product, compared to 20% who prefer reading text descriptions and 20% who prefer static images.

Shoppers who watch a product demo video are 45% more likely to purchase than those who only see a product photo, who have a purchase rate of 31%.

70% of viewers say they trust a brand more after watching a values-driven video, compared to 40% who feel the same after reading a blog post.

56% of consumers prefer short-form videos under 60 seconds, while 44% prefer longer, more in-depth content.

‍68% of social media users have made a purchase after seeing a video ad.

80% of people say video helps them understand a product or service better than text alone.

47% of viewers are more likely to share a video that emotionally resonates with them.

30% of consumers are more likely to engage with brands that offer interactive video experiences.

64% of consumers claim video content improves their purchase confidence.

Over 50% of viewers decide within the first 10 seconds whether to continue watching a video or not.

Platform-Specific Statistics

65% of consumers on YouTube say they trust a brand more after watching its explainer video.

On TikTok, 72% of users have tried a product or service they first saw in a short-form video.

80% of Instagram users claim they’re more likely to follow a brand after viewing its Stories.

68% of Facebook users have shared a brand’s video ad with their friends.

LinkedIn video content sees 15% more engagement than non-video content among B2B audiences.

On YouTube, users watch 90% of how-to videos on mobile devices, compared to 70% on desktops.

TikTok users spend an average of 52 minutes daily on the app, with 38% saying they purchase directly through in-app links.

57% of Instagram Reels viewers said they discover new brands through the feature, compared to 35% who discover brands in regular feed posts.

48% of Facebook users engage with video ads, compared to 22% for static image ads.

LinkedIn videos generate 30% more comments than text-only posts.

Video Content Types Performance

Explainer videos are the top-performing format for conversions, used by 72% of marketers to drive product understanding and purchases.

Product demo videos lead to a 46% increase in purchase intent compared to non-video product pages, which see just a 29% intent rate.

Tutorial videos receive 53% higher average watch time than promotional videos across most platforms.

Customer testimonial videos increase trust levels for 62% of viewers, while written testimonials impact only 34%.

Live videos generate 24% more engagement on average than pre-recorded videos in the same content category.

Behind-the-scenes videos improve brand relatability for 58% of viewers, compared to 41% for typical company overview videos.

Animated videos are used by 38% of B2B brands and show 22% higher engagement rates compared to traditional talking-head formats.

Event recap videos have a 63% completion rate, which is 19% higher than the average rate for brand storytelling videos.

UGC-style (user-generated content) videos are trusted by 69% of consumers, more than brand-produced videos at 52%.

Short-form video ads under 30 seconds outperform longer ads with a 28% higher click-through rate.

Mobile vs Desktop Video Consumption

71% of all online video views occur on mobile devices, while only 29% happen on desktops.

Mobile viewers are 62% more likely to complete short-form videos under 1 minute than desktop users, who finish them 38% of the time.

84% of TikTok videos are watched on mobile with sound on, compared to 46% on desktop.

YouTube mobile viewers spend an average of 41 minutes per session, compared to 26 minutes on desktop.

58% of users say they discover new brands through mobile video content, while 33% say the same for desktop video.

Vertical-format videos perform 37% better in mobile environments than in desktop viewports, where engagement drops significantly.

76% of video ads on mobile autoplay with sound off, compared to 49% on desktop.

Mobile viewers are 54% more likely to share videos directly from social platforms than desktop users, who share 29% of the time.

66% of consumers watch mobile videos while multitasking, versus 42% on desktop.

Desktop users are 21% more likely to rewatch long-form videos over 10 minutes than mobile users, who show only a 12% rewatch rate.

Video ROI & Business Impact

92% of marketers say video gives them a positive ROI, compared to 74% who say the same about image-based content.

Businesses using video in sales outreach see a 34% higher response rate than those using text-only emails, which average a 15% response rate.

Landing pages with embedded videos increase conversion rates by 38%, while those with only images see a 21% lift.

Brands using video see a 49% faster revenue growth year-over-year compared to those that don’t use video at all.

Companies that use personalized video in customer onboarding reduce support tickets by 27% in the first 30 days.

81% of businesses say video directly improved lead quality, while 59% say it reduced customer churn.

Including a product video on eCommerce pages increases average order value by 19%.

63% of marketers say video helps reduce bounce rates, especially on key landing pages.

B2B companies using video in email marketing see a 26% higher open rate than those that don’t include video.

Adding video testimonials to sales proposals increases close rates by 22% on average.

B2B vs B2C Video Marketing

78% of B2C marketers prioritize emotional storytelling in videos, compared to 42% of B2B marketers.

B2B videos average 2 minutes 45 seconds, while B2C videos average just 1 minute 10 seconds in length.

61% of B2B companies use video for thought leadership, while 73% of B2C brands focus on product promotion.

B2C brands report a 39% increase in direct sales from video, compared to a 26% sales lift reported by B2B brands.

69% of B2B marketers say webinars are their top-performing video type, while only 21% of B2C marketers use webinars at all.

B2B companies see 24% higher engagement from LinkedIn video content than B2C brands on the same platform.

84% of B2C marketers use short-form vertical videos, compared to 38% of B2B marketers.

53% of B2B marketers embed video in whitepapers and reports, while just 17% of B2C marketers do the same.

B2C videos are 2.3x more likely to be shared on social media than B2B videos.

B2B marketers say video improves lead quality for 66% of their campaigns.

Short-Form vs Long-Form Video Stats

73% of consumers prefer short-form videos for learning about products or services, while 27% favor long-form content.

Videos under 90 seconds have a 50% viewer retention rate, compared to 35% for videos over 5 minutes.

66% of marketers believe short-form videos are the most engaging content format, whereas 34% see higher engagement with long-form videos.

Short-form videos receive 2.5 times more engagement than long-form videos across social media platforms.

47% of marketers say short-form videos are more likely to go viral, compared to 24% who believe the same about long-form content.

57% of Gen Z prefer short videos for product research, while 43% opt for longer videos.

44% of marketers plan to use short-form videos in their e-commerce strategies, whereas 22% intend to focus on long-form content.

56% of videos created by businesses are under 2 minutes, indicating a preference for short-form content in marketing strategies.

60% of viewers watch 41-80% of a short-form video's length, while 40% watch the same proportion of long-form videos.

30% of short-form videos have an average watch rateof over 81%, compared to 15% for long-form videos.

Video SEO & Discoverability

Video content is 53% more likely to appear on the first page of Google search results compared to non-video content.

71% of marketers say adding video to blog posts increases average time on page, while only 38% say the same without video.

YouTube videos with keyword-optimized titles receive 47% more views than those with vague or generic titles.

Videos with closed captions see a 34% improvement in SEO performance due to increased indexable text.

Pages with embedded videos have a 41% lower bounce rate than pages without video.

Thumbnails with human faces improve video click-through rates by 22% compared to those without faces.

Videos under 2 minutes rank 18% better on average in mobile search than longer videos.

Videos hosted on YouTube are 38% more likely to be indexed in Google results than videos hosted on other platforms.

Adding schema markup to video content increases visibility in search snippets by 31%.

Titles with a primary keyword in the first 60 characters perform 27% better in search rankings than those that place keywords later.

Interactive & Personalized Video

67% of marketers say interactive videos drive more engagement than traditional linear video content.

Personalized videos increase email click-through rates by 29%, compared to 16% for non-personalized video emails.

53% of consumers say they’re more likely to complete a video when it includes interactive elements like polls or clickable chapters.

Personalized product recommendation videos drive a 34% higher purchase rate than generic promotional videos, which convert at 22%.

62% of viewers spend more time watching videos that allow them to make choices during playback.

Interactive videos used on landing pages increase average time on site by 38% compared to static video pages, which see only a 19% increase.

41% of B2B marketers report improved lead quality after using personalized video in outbound campaigns.

Personalized onboarding videos reduce customer churn in the first 90 days by 26%, while non-personalized onboarding content shows a 15% reduction.

59% of viewers say they’re more likely to remember content delivered through interactive video.

Interactive video ads receive 24% more engagement than standard autoplay video ads.

Vertical vs Horizontal Video Performance

Vertical videos generate 58% more engagement on mobile than horizontal videos, which see a 42% engagement rate on average.

76% of users say they’re more likely to watch a vertical video to completion on social platforms, compared to 49% for horizontal videos.

Ads formatted vertically deliver a 33% higher click-through rate than horizontal versions of the same ad.

62% of TikTok users prefer vertical video only, while 21% switch to horizontal if needed, and 17% avoid it altogether.

Horizontal videos still lead in YouTube desktop views, accounting for 68% of long-form watch time versus 32% for vertical formats.

Instagram Stories and Reels using vertical video outperform square and landscape formats with a 41% higher interaction rate.

35% of viewers say they’ll skip a horizontal video if it doesn’t auto-rotate or fit their mobile screen properly.

On LinkedIn, vertical video receives 22% more impressions in mobile feeds compared to horizontal video posts.

81% of vertical video views happen with the sound off, while 67% of horizontal videos are watched with sound.

Brands that use both formats in A/B testing report that vertical video wins 62% of the time in engagement-focused campaigns.

Video Advertising Performance

Video ads increase brand recall by 71%, compared to display ads, which show only a 45% recall rate.

Skippable video ads retain viewer attention 37% longer than non-skippable ads on average.

Mobile video ads have a 28% higher engagement rate than desktop video ads, which average 19%.

Product-focused video ads drive 42% more conversions than lifestyle-based video ads, which convert at 31%.

64% of consumers say they’ve made a purchase after seeing a video ad on social media.

Video ads under 15 seconds see a 53% higher completion rate than ads over 30 seconds.

48% of marketers say YouTube delivers the highest ROI for video ads, while 28% rank Facebook second.

Interactive video ads increase engagement by 34% compared to standard autoplay ads.

39% of viewers mute video ads by default, but only 22% skip them if captions are included.

A/B testing of video ads improves click-through rates by 25% on average.

E-commerce & Video Shopping Trends

72% of online shoppers say they’re more likely to purchase a product after watching a video demonstration.

Product pages with embedded videos see a 34% higher conversion rate than those without, which convert at 22%.

61% of mobile shoppers prefer video over images when browsing e-commerce platforms.

Shoppable videos increase average order value by 18% compared to standard product pages.

49% of shoppers say they’ve bought directly from a video ad on Instagram, while 36% have done so on TikTok.

E-commerce brands using live video shopping events see a 32% higher repeat purchase rate than those using static product launches.

54% of consumers trust video reviews more than written reviews when deciding to buy a product.

Product unboxing videos influence purchasing decisions for 43% of online consumers.

28% of abandoned carts are recovered when follow-up emails include a product video, compared to 16% with image-based emails.

Interactive product videos reduce return rates by 21%, while non-video product pages reduce returns by just 9%.

Industry-Specific Video Marketing Stats

In healthcare, 68% of patients say explainer videos help them better understand medical procedures, compared to 39% who rely on text-based brochures.

74% of educators use video as a core part of their teaching strategy, with video-based lessons increasing student engagement by 42% over traditional slide decks.

SaaS companies that use product demo videos on their homepage see a 36% higher trial signup rate than those without, which average 22%.

Real estate listings with video walkthroughs receive 51% more inquiries than listings with only images.

In the fitness industry, branded workout videos increase social media engagement by 49%, while static workout guides increase it by only 21%.

66% of healthcare marketers say testimonial videos are their most effective trust-building tool.

81% of e-learning platforms report that courses with video modules have higher completion rates than those using only text.

In SaaS, onboarding videos reduce customer churn in the first 90 days by 31%.

Fitness influencers using short-form video see a 57% increase in follower engagement compared to those relying on image posts.

Real estate agents using personalized video messages report a 29% higher client response rate than those using email-only outreach.

Top Trends in Video Marketing

62% of brands have already started integrating AI-generated elements in their video editing workflows.

Shoppable video content is now used by 48% of e-commerce brands, up from 29% a year ago.

53% of marketers say interactive video is now a standard part of their campaign strategy, not just an experiment.

Vertical-first video formats are now the default for 67% of mobile campaigns across social platforms.

36% of video production teams now use automation tools for tasks like captioning, formatting, and resizing.

Live shopping events have been adopted by 41% of brands in retail and fashion, compared to 19% in 2023.

44% of marketers have shifted their budgets from TV ads to online video, citing higher ROI and faster performance tracking.

59% of companies creating video content now produce for at least 3 different platforms simultaneously.

Videos optimized for silent viewing (with captions and graphics) now make up 63% of branded content on mobile feeds.

Short-form content accounts for 72% of all branded video uploads across social platforms.

Conclusion

What stands out most from these statistics isn’t just how popular video has become; it’s how central it now is to marketing success. From driving clicks to building deeper connections with audiences, video continues to deliver results when used with intention and the right insights.

These 150+ data points highlight where video fits into the current digital space, and just as importantly, where it’s headed. They show how people prefer to engage, what content holds their attention, and which formats are gaining traction across platforms. 

This isn’t about chasing trends. It’s about understanding patterns that can guide real, measurable growth.

Whether you’re putting together a strategy from scratch or fine-tuning what’s already working, these insights give you a stronger foundation. The landscape will keep evolving, but with this kind of information in hand, you’ll be in a much better position to adapt, create, and connect with purpose.