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How to Make Animated Videos: A Step-by-Step Guide for Beginners

How to Make Animated Videos: A Step-by-Step Guide for Beginners

Jenny Ho
December 20, 2024

Have you ever noticed how animated videos get millions of views on YouTube? They’re fun, engaging, and make even complex topics easy to understand.

And maybe you’ve thought, “I want to make videos like that too.”

Whether you’re sharing tips, telling stories, or promoting a product, creating animated videos can help you stand out.

The best part? You don’t need to be an expert or spend hours figuring it all out.

With the right tools, you can make AI videos quickly, turning your ideas into engaging content that people love to watch.

Over the years, I’ve worked on thousands of videos and learned what works, what doesn’t, and how to simplify the process.

In this article, I’ll show you step by step how to create professional animated videos—perfect for social media video content, a growing video blog, or even exploring faceless YouTube channel ideas.

By the end, you’ll know exactly how to make videos that grab attention, build trust, and help you grow your audience.

Let’s get started!

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What Are Animated Videos?

Animated videos help bring your ideas to life through video content creation that combines visuals, sound, and motion.

Screenshot of Rico Animations YT channel; banner reads "Trying to make you smile" with various cartoon thumbnails displayed.

They can be anything from quick, playful cartoons to polished 3D creations, each perfect for social media video content or even a growing video blog.

Whether you’re working on an explainer for a tech product or exploring faceless YouTube channel ideas, animation allows you to mix creativity with purpose and connect with your audience in a way that truly sticks.

Why Create Animated Videos?

Imagine explaining something tricky, like how a rocket launches, using just words. Confusing, right?

Now picture an animation—showing the rocket’s parts coming together, the engines roaring to life, and the countdown leading to liftoff.

In seconds, a complex idea becomes clear, engaging, and even exciting. That’s the magic of animated videos—they turn big concepts into visuals your audience can instantly understand and enjoy.

Why Animated Videos Are a Game-Changer?

  1. Grabs Attention: In a world of endless scrolling, animated videos stand out. The bright visuals and dynamic movements instantly catch the eye.
  2. Simplifies Complex Ideas: Animation turns difficult concepts into simple, engaging visuals. Whether you're explaining quantum physics or a new app, animation makes it digestible.
  3. Universal Appeal: Animated videos cross language barriers and resonate with audiences of all ages, making them perfect for global reach.
  4. Cost-Effective Alternative: Compared to live-action videos, animation saves you from hiring actors, finding locations, and dealing with logistics.
  5. Boosts Engagement: People are 85% more likely to engage with videos than static content. Animated videos add that extra "wow" factor.

Who Benefits from Animated Videos?

  • Marketers: Promote products or services in a fun, engaging way. Think how to make animated marketing videos for Instagram ads or YouTube tutorials.
  • Educators: Bring lessons to life with visuals that stick in students' minds.
  • Small Business Owners: Create professional-looking content without breaking the bank.
  • Content Creators: Make catchy intros, explainer videos, or even how-to guides like cartoon videos.

The Emotional Connection

Venn diagram showing overlap of Emotional Connection and Audience Engagement as Impactful Communication.

Animated videos do more than inform—they make you feel

A happy, bouncing character can make your brand seem friendly, while smooth transitions in motion graphics can make your business look sleek and professional. 

It’s this emotional touch that turns viewers into fans and buyers.

Types of Animated Videos

Animation is a versatile art form, and there’s no one-size-fits-all approach. The type of animated video you choose depends on your goal, audience, and resources. Let’s explore the most popular types and how they work.

2D Animation

2D animation is like the bread and butter of the animation world. Think of it as drawing on a flat canvas and making it come alive.

Illustration of a person watching an animated ad on a laptop with colorful graphics floating around.
  • What It Is: Flat, two-dimensional characters and backgrounds moving in creative ways.
  • Where It’s Used: Explainer videos, educational tutorials, and even TV shows (like The Simpsons).
  • Why It’s Great for Beginners: Tools like Toon Boom and OpenToonz make 2D animation accessible and easy to learn.

3D Animation

Imagine Pixar’s Toy Story. That’s 3D animation—a more immersive and lifelike experience.

A stylized 3D animation of a white bank building with surrounding green trees.
  • What It Is: Three-dimensional characters and environments that feel real and textured.
  • Where It’s Used: Feature films, product demos, and virtual reality projects.
  • Tools to Try: Blender (free) or Maya (industry standard). These tools let you create everything from lifelike characters to futuristic cities.

Whiteboard Animation

Whiteboard animation feels like watching an artist draw while telling a story. It’s simple yet captivating.

A YouTube video featuring cartoon man puzzled by an upward trending graph on a whiteboard.
  • What It Is: Hand-drawn-like animations that appear on a white background, often paired with narration.
  • Where It’s Used: Explaining concepts, teaching, or corporate training videos.
  • Why It’s Popular: It’s direct, cost-effective, and focuses attention on the message.

Motion Graphics

Motion graphics are like the jazz of the animation world—cool, sleek, and to the point.

A YouTube video featuring a hand holding 3D bar graphs with education and research icons on a timeline.
  • What It Is: Abstract shapes and text moving to communicate an idea. Think of the stylish animations you see in ads or app demos.
  • Where It’s Used: Branding videos, app explainer videos, and website banners.
  • Pro Tip: Use tools like After Effects to create smooth, professional motion graphics.

Stop-Motion Animation

Stop-motion is where patience meets creativity.

  • What It Is: Animating physical objects frame by frame to create movement. Popular in movies like Wallace and Gromit.
  • Where It’s Used: Creative projects, indie films, or unique product promotions.
  • What You’ll Need: A camera, some props, and editing software like Dragonframe.

Pro-Level Steps to Make an Animated Video

Making an animated video might sound like a lot, but with AI, it’s actually super easy. Let’s walk through the whole process step by step, so by the end, you’ll know exactly how to create your own animated (or cartoon) videos.

Pre-Production: Laying the Foundation

This stage is all about planning—think of it as drawing a map before starting your journey.

Define Your Purpose and Goals

  • Why Are You Making the Video?: Is it for marketing, education, or entertainment? Defining this keeps your project focused.
  • Who’s Your Audience?: Tailor your animation’s style, tone, and content to connect with your viewers.

Develop a Concept

  • Jot down your big idea. What’s the story or message?
  • Brainstorm creative ways to present it. Example: A superhero-style explainer for a tech product.

Write a Script

  • Your script is your backbone. Use clear language, and structure it into three parts:
    1. Hook: Grab attention immediately.
    2. Story: Explain your message or product.
    3. Call-to-Action: Tell viewers what to do next.

If you’re short on time or just want to see a full-fledged video from text right away without going through many complicated steps, you can just use Zebracat to create entire videos for you. 

It’ll show you how the video plays out in real life.

All you need to do is type in your video idea or paste your script into the command box. 

For example, you could say, 'Make a video about 3 types of good fruits to eat in the morning.'

Screenshot of Zebracat's interface with options to upload or record voice for cloning.

Then, just set things like the ratio, language, voiceover, and background music, and your video will be ready in just a few minutes.

Once your video is generated, you’ll be taken to the editor. Here, you’ll see a storyboard ready for you. 

Colorful fruit plate on wood table against shadowed background in a Zebracat video editing software.

You can click on different sections to regenerate AI visuals, choose stock footage, or even upload your own.

Zebracat's interface showcasing scene options with illustrations of a character.

It’s super fast because the AI already made a video for you—you just tweak it until it’s perfect and download it. 

Your video will be ready to upload to social media in no time.

Production: Bringing Your Vision to Life

This is where your concepts evolve into tangible animations, much like constructing a house—starting with the right tools, building the framework, and adding the finishing touches.

Picking the Right Animation Tools

Choosing the right animation software can make a big difference.

For beginners, tools like Powtoon and Animaker are a good place to start. They’re simple, easy to use, and great for creating quick, basic projects.

A webpage screenshot for Powtoon with slogan "Make Anything Interesting" and graphics on the side.

If you’re working on something more advanced, programs like Adobe After Effects and Blender give you all the tools to create high-quality, professional animations.

But these options still take a lot of time.

Even drag-and-drop tools can feel like you’re building a house one brick at a time. You’ll need to pick every effect, tweak each frame, and polish it all by hand.

That’s why many people hire freelancers to do it for them. It saves time, but it also costs a lot of money.

If you don’t have time to create videos yourself and you don’t want to spend thousands hiring someone, there’s another way.

Zebracat makes video content creation simple.

With its AI-powered platform, Zebracat does the heavy lifting for you. You just share your ideas, and it creates a fully edited video.

The script? Done.
Music? Handled.
Text effects, captions, and visuals? Sorted.

Zebracat works behind the scenes to bring your ideas to life—perfect for social media video content, video blogs, or even faceless YouTube channel ideas.

No more spending hours stuck on edits or stressing about getting it just right.

Zebracat's editing interface showing a text editing pane and a preview window with bananas.

Creating Characters and Assets

The characters and backgrounds in your animation play a huge role—they’re what make your story come alive.

Templates can save you a lot of time, especially when you’re starting out. 

But designing your own visuals lets you add that personal touch and make your video unique.

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Whatever you choose, make sure everything—from the colors to the style—matches your brand’s personality. A consistent look makes your message stronger and more memorable.

If that still feels like too much work, Zebracat has your back.

It offers ready-made templates, so you don’t need to start from scratch. Just pick one that fits your story, and you’re halfway there.

Zebracat's video creation interface with menus and video templates displayed.

Want something more custom? Zebracat’s AI can design everything for you in minutes. 

It’ll generate scenes, visuals, and layouts—all you need to do is tweak the text.

If there’s a scene that doesn’t fit, no problem. Upload your own images or assets, swap things out, and you’re done.

Zebracat makes it easy to create visuals that look professional without the hours of work

Animating the Scenes

Bringing scenes to life means making everything move smoothly.

If things jump around too fast or feel jerky, it can distract viewers and make them lose interest.

Simple, steady movements—like a character walking across the screen or a background changing softly—keep people watching.

Good timing matters too. Don’t rush it. Let each part of the video flow naturally, so it feels easy to watch.

If this feels hard, tools like Zebracat can do it for you. The AI helps your animations, timing, and transitions look smooth and professional without you having to worry about it.

Post-Production: Refining and Polishing

This phase focuses on enhancing the quality of your animation, ensuring it meets the desired standards before release.

Editing

Editing is where your video really starts to shine.

It’s all about fine-tuning each scene, fixing pacing, and adding effects to make your story flow smoothly without overwhelming viewers.

Advanced tools like Adobe Premiere Pro or Final Cut Pro are often used in the industry for precise video editing. They’re great if you want full control over your content.

Adobe Premiere Pro interface with an open video editing project and audio tracks.

But if you’re short on time, platforms like Zebracat can speed up the process. 

A person jogging on a forest path with text "REGULAR EXERCISE AND A" on a Zebracat video editing screen.

The AI automatically adds effects and transitions, saving you hours of manual work while still giving you the option to tweak things later.

Adding Voiceovers

A voiceover is like a friendly guide, walking your viewers through your story.

It gives context, adds emotion, and helps people connect with the video.

Research from Business of Animation indicates that animated videos with voiceovers significantly enhance emotional engagement, as they help viewers connect with characters on a personal level. 

This connection is crucial for maintaining audience interest and conveying the narrative effectively. 

You can:

  • Record your own voice for a personal touch.
  • Hire a professional voice actor for a polished, studio-quality sound.

Or, if you want something quick and hassle-free, you can use Zebracat’s AI voices. The platform has hundreds of realistic voice options in multiple languages.

No need to stress about recording or spend money hiring someone—just type your script, pick a voice, and let Zebracat handle the rest.

Zebracat's 'Voice Selection' interface with options for different English-speaking AI voices.

Plus, you can even clone your own voice, so the video sounds just like you—without needing an expensive mic.

Zebracat's voice cloning interface with options to upload or record voice on the 'Zebracat' platform.

Pretty cool, right? Why not give Zebracat a try and see just how easy and powerful it is?

Quality Checks

Make sure to do a thorough review to catch any mistakes and make sure the animation works properly on different devices. 

Quality checks are super important to make sure your video meets the standards and delivers what your audience expects.

Infographic of a 5-step animation quality check process with color-coded steps on a winding road.

Publishing: Sharing Your Creation with the World

With your animation complete, it’s time to get it out there and ensure it reaches as many people as possible. Here’s how to effectively distribute your video and make sure it gets the attention it deserves.

Infographic on animation distribution, with a cycle diagram and steps 1 to 4 listed.

1. Choosing a Platform

Where you post your video matters just as much as how you create it.

Scale comparing long-term visibility on YouTube and short-term engagement on other video platforms.

Different platforms have unique advantages depending on your goals.

  • YouTube: Perfect for long-term visibility. 

YouTube is like a vast library, allowing people to discover your video months or even years after it’s posted.

It’s ideal for detailed content that has long shelf life, like tutorials, product demos, and explainer videos. 

Plus, YouTube's search engine is the second largest in the world (after Google), so optimizing your video with keywords and tags can make it easier for people to find.

  • Social Media: For quick, snappy content, social platforms like Instagram and TikTok are perfect. 

These platforms are designed for short, engaging videos that can grab attention immediately. 

With TikTok’s algorithm, you can potentially go viral even if you're a smaller creator. 

Instagram’s Reels or Stories are also great for teaser clips, behind-the-scenes footage, or short-form content that encourages sharing and interaction.

2. Optimizing for SEO

Just creating a great video isn’t enough; you need to make sure people can find it.

Infographic of SEO for Video Content focusing on descriptive tags, title optimization, and keyword integration.

This is where SEO (Search Engine Optimization) comes in. 

SEO strategies for video content are just as important as for written articles. Here’s how to get started:

  • Title: Use a catchy, clear, and descriptive title that includes relevant keywords. 

For example, if your video is a tutorial on animation, your title could be “How to Create Stunning Animations: Step-by-Step Guide.”

  • Description: Write a detailed description that provides context for your video. 

Include relevant keywords and phrases that your target audience might search for. 

For example, “In this video, we walk you through the basics of 2D animation, perfect for beginners looking to create explainer videos or product demos.”

  • Tags: Add relevant tags that match your video content. 

These help YouTube and other platforms categorize your video and make it discoverable. 

For example, if your video is about animation tools, you could use tags like “animation,” “2D animation,” “animation for beginners,” or “how to animate videos.”

3. Promoting Your Video

While choosing the right platform and optimizing for SEO is crucial, promoting your video is the final step to ensure it doesn’t just sit unnoticed.

A funnel diagram titled "Video Publishing Success Funnel" with steps from video creation to increased visibility.
  • Cross-Promote: Share your video across multiple platforms. 

Don’t just rely on one channel. If you post your video on YouTube, share it on Facebook, Twitter, or LinkedIn to drive more traffic to it.

  • Email Campaigns: Send your video to your email list. This can be a great way to engage with existing followers or customers and encourage them to share the video with others.
  • Influencer Marketing: Partner with influencers to expand your reach. If influencers share your video, you tap into their audience and gain new followers.

Tools and Resources for Animated Video Creation

Here's a selection of tools to assist in your animation projects:

Tool Type Cost
Blender 3D Animation Free
Toon Boom 2D Animation Paid
Powtoon Explainer Videos Free/Paid
Dragonframe Stop-Motion Paid
Zebracat Text-to-video animation Free/Paid

Each tool serves a specific purpose, depending on what you need.

Blender is perfect for detailed 3D animations, offering everything you need to bring complex ideas to life with precision.

For clear, simple explainer videos, Powtoon is easy to use and gets the job done quickly.

But if you want to create videos without the stress of editing or starting from scratch, Zebracat is a must-have. It transforms your script, blog post, or idea into a complete animated video with AI-generated visuals and voiceovers.

You don’t need advanced skills or expensive software. Just input your content, and Zebracat takes care of the rest, giving you a professional video in minutes.

It’s an ideal solution for educators, marketers, or content creators who want to share ideas, teach, or promote something—quickly and effectively.

With tools like these, creating videos becomes a smooth, creative process anyone can handle.

Tips and Best Practices

Infographic on creating effective animated videos with tips on clear style, concise content, quality focus, and avoiding mistakes.
  • Choose a Clear Style

When creating animated videos, picking the right style is key to connecting with your audience. 

Comparison of two animation styles: "Playful and Colorful" versus "Minimalist and Polished" for different audiences.

Think of it as choosing the perfect tone for your social media video content—it should feel natural and relatable.

If you’re running a video blog, a clean and polished look might work best to keep things professional. 

For playful audiences, like kids or casual viewers, go bold, colorful, and fun.

For creators exploring faceless YouTube channel ideas, animations can replace on-screen presence, giving you a unique way to tell stories or share tips without stepping in front of the camera.

And if you want to make AI videos, tools that automate video editing let you test styles quickly and find what works.

Whether it’s minimalist, quirky, or sleek, matching your video style to your viewers ensures your video content creation feels authentic and engaging.

  • Focus on Quality

Imagine watching a video where the visuals are blurry, and the animation stutters like a broken record. It’s distracting, right? You’d probably click away.

Graphic of a blue Parthenon representing pillars of high-quality video production: Visual Clarity, Smooth Animation, Effort Reflection.

Crisp, clear graphics and smooth animation, on the other hand, show that you’ve put care into your work. It feels polished, professional, and trustworthy.

Whether you’re creating social media video content or exploring faceless YouTube channel ideas, high-quality visuals can make all the difference. If your video looks sharp and flows well, viewers are far more likely to stick around, engage, and take your message seriously.

In the world of video content creation, good visuals are like a strong handshake—they leave a great first impression.

  • Keep It Short

People’s attention spans are shorter than ever, so make sure your video gets to the point quickly. 

Infographic comparing pros and cons of keeping videos short with icons and brief descriptions.

Aim for 1-2 minutes. This may sound quick, but it’s plenty of time to deliver a focused, impactful message. 

Think of it like a conversation: no one wants a friend to talk for hours without getting to the point. 

Keep it concise and valuable, and you'll keep your audience engaged.

  • End with a Strong CTA (Call to Action)

After watching your video, don’t let their attention drift away. Whether you’re asking them to subscribe, visit your website, or check out more video content creation, a clear CTA can make all the difference.

Silhouette of a head with text about engaging viewers through calls to action, arrows point to tips.

For creators running a video blog or experimenting with faceless YouTube channel ideas, a strong CTA like, “Subscribe for more tips!” or “Click the link to learn more!” turns passive viewers into active followers.

Even if you make AI videos or use tools to automate video editing, your audience still needs direction. Want them to explore more of your social media video content? Say it.

Without a clear CTA, viewers may enjoy your video but leave without taking action—and that’s a missed opportunity. A simple, well-placed request can keep them engaged and coming back for more.

Common Mistakes to Avoid

  • Overloading with Effects

It’s easy to get carried away with all the flashy effects—after all, they’re fun to play with.

Venn diagram showing balance between Visual Effects and Core Message for Effective Communication.

But sometimes, less is more.

Using too many transitions, animations, or visual effects can actually distract your audience. 

Instead of focusing on your message, they might feel overwhelmed or confused.

Stick to what matters most: the core message.

Use effects only when they add value or help you make a point. A simple fade or clean transition often works better than a screen packed with noise.

  • Ignoring the Target Audience

This is a big one. Tailor your content to the interests and needs of your This is a big mistake, and it happens more often than you’d think.

Balanced scale graphic comparing video style preferences for tech-savvy and younger casual audiences.

Your content needs to match the people you’re creating it for.

If you’re speaking to a tech-savvy audience, they might prefer sleek visuals, modern animations, and a professional tone.

On the flip side, if your audience is younger or more casual, bright colors, humor, and playful visuals will resonate more.

If your animation doesn’t align with what your audience expects or enjoys, it won’t connect with them.

Understand who they are, what they like, and what they need—and tailor your video to that.

  • Neglecting Sound Quality

Imagine watching a video where the visuals look amazing, but the sound is muffled, too loud, or out of sync.

Infographic depicting elements of video production harmony: Sync with Visuals, Clarity, Voiceover Quality, Background Music, Sound Effects.

It’s frustrating, right?

Poor audio can ruin even the best-looking animation.

Your audience should clearly hear what’s being said, whether it’s voiceovers, music, or sound effects.

  • Voiceovers: Make sure the narration is clean, well-paced, and free from background noise.
  • Background Music: Pick a track that matches the tone of your video, and don’t let it overpower the voiceover.
  • Sync: Double-check that all sounds are in time with your visuals—it makes the whole video feel smooth and professional.

Good audio isn’t optional—it’s just as important as your visuals. When the two work together, your animation feels polished and engaging.

The Bottom Line

Animated videos are a simple yet powerful way to share your ideas and connect with people.

Whether you’re making social media video content to get noticed, creating a video blog to share something meaningful, or trying out faceless YouTube channel ideas, animation lets you tell your story in a way that sticks.

Here’s the best part: you don’t need to be a video expert.

Tools like Zebracat make it easy.

You write your script, and Zebracat handles the rest—adding visuals, voiceovers, and smooth edits.

No stress. No confusing software.

So, if you’ve got ideas sitting in your head, don’t wait.

Start small. Start simple.

But start now.

Your story deserves to be seen.

FAQs

1. How Long Does It Take to Make an Animated Video?

Making an animated video is kind of like cooking dinner—it all depends on the recipe.

If you’re going for something simple, like a 1-minute animation using templates or easy tools, it might take just a few hours.

But if you’re dreaming of detailed characters, fancy scenes, and cinematic flair, you’re looking at days, maybe weeks. On average, most 60-90 second animations take 8-10 weeks to complete.

The good news? Tools like Zebracat change the game. With AI-powered features, you can create an entire animated video in just 1 or 2 minutes. It’s like having a kitchen full of robots prepping everything for you.

2. What’s the Cost of Creating Animated Videos?

If you’re using free tools and doing it yourself, you won’t spend a thing. 

But hiring professionals? 

That can cost anywhere from $1,500 to $15,000 per minute, depending on the level of detail and style you want.

With Zebracat, you get professional-looking animations without the big price tag. 

Fast, simple, and budget-friendly.

3. Do I Need to Hire a Professional?

Think of it like cooking at home. You don’t always need a chef—you just need the right tools.

Platforms like Zebracat or Animaker are great for beginners, letting you create animations just from text.

Even if you’re a total beginner, you can create pro-level animated videos in minutes. It’s simple, fast, and takes the guesswork out of animation.

4. Can I Create Animated Videos on a Tight Budget?

Absolutely!

Free tools like Zebracat AI make animation possible without emptying your wallet.

Even paid tools often come with free trials or basic plans, so you can start creating without spending a fortune.

What makes Zebracat special is its AI-powered system. You get high-quality animations quickly, even if your budget is tight or your experience is zero.

Animation has never been this easy—or this affordable.

Meet The Author
Marketing Specialist

Hey there, I’m Jenny. I’ve been in marketing for almost 10 years, and I love marketing tech, AI, and automation. I’ve built several YouTube and TikTok channels—some hits, some misses. I joined Zebracat after being a user myself, ready to share my learnings with the world!

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