Best AI Marketing Tools (Free or Premium) in 2025

Marketing can feel like you're stuck in a never-ending cycle: strategy, content creation, scripting, video editing, posting, then starting all over again.

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After 10 years in the industry, doing everything from competitor analysis to content planning, I know how exhausting it can be.

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You're constantly pulled in different directions, which leads to burnout and mediocre results.

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But with AI growing fast, marketers don’t have to stretch themselves thin anymore.

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The dream of managing campaigns, generating leads, and boosting sales without feeling overwhelmed is finally possible. I’ve tested hundreds of AI tools, and these 15 are my top picks.

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They’ll help you run campaigns faster, get better leads, increase conversions, and grow sales without all the stress.

Best AI Tools for Marketers (2025 List)

Here’s a list of AI tools, sorted by their purpose:

Video and Visual Content Creation

HubSpot shows that 72% of marketers say AI improves overall efficiency in creating personalized and engaging video content. To maximize the results, you should just focus on these key AI video creation tools:

1. Zebracat (Free and Premium)

Zebracat is an AI-powered tool that turns text into videos, making it super useful for marketers running faceless channels or anyone who needs to create video content quickly and easily.

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You don’t need to spend hours learning complicated editing software like Adobe Premiere or DaVinci Resolve.

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All you need is a strong script and a solid content marketing plan—no more stressing over the details of video editing!

Key Features:

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Use Case: 

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Zebracat is perfect for solopreneurs, marketers, and content creators who don’t have the time, budget, or skills to do video editing themselves.

Pros and Cons:

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Zebracat is super easy to use, even if you have no editing skills.

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It turns your script into an engaging video in seconds, based on viral trends, especially from TikTok.

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You can also customize your videos with your brand’s colors and logo to keep things professional.

It saves tons of time. As a marketer, you have so many tasks—newsletters, emails, social media posts, blogs—so creating multiple videos a day just isn’t realistic.

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Zebracat takes care of the video work, so you can focus on what really matters, like reaching out to clients.

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The only downside is that Zebracat doesn’t support 4K video exports yet, but since TikTok and Instagram compress video quality, it’s not a huge issue. Hopefully, they’ll add higher-quality options soon.

What I Like:

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What I personally love most is how easy it is to turn an idea into a video.

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You don’t even need a full script; just type in a topic or idea, and Zebracat will create a complete video.

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This is a game-changer, especially when you’re stuck in a creative rut.

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It helps you start with a simple idea and build from there, taking away the stress of figuring out where to begin.

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It's not just me; thousands of other marketers, content creators, and business owners also give Zebracat top ratings.

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In case you didn’t know, Zebracat became the #1 product on Product Hunt on June 25, 2024.

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As a marketer and business owner, I often feel overwhelmed trying to do everything, such as scripting, filming, and editing videos.

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Most of the time, I hit a creative block and feel too tired or unmotivated to finish.

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There were times I almost lost clients and couldn’t make extra money from my business.

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But after using Zebracat, I got past my creative block and now manage to create at least 3 videos a day, not just for myself but for my clients.

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If you're a content marketer like me and feel stressed by the workload or stuck with video editing, give Zebracat a try and see how it can help you.

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2. VSCO (Free and Premium)

VSCO is the photo-editing app that’s packed with retro-style filters.

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With its AI-powered filters, you can create stunning visuals for your Instagram feed without having to mess around with settings like contrast, brightness, or saturation. What sets VSCO apart are the aesthetic presets.

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You just apply the filter to your photos, and that’s it; you’re done.

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Key Features:

• Advanced editing tools for custom photo and video adjustments.
• AI-powered filters to enhance visuals effortlessly.
• In-app camera for capturing and editing directly within the app.
• Access to a community of creators for inspiration and creative ideas.

Use Case:

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VSCO is perfect for creators, influencers, and businesses that want a cohesive visual aesthetic across their social media platforms.

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It’s especially useful for anyone looking to create professional-looking content without needing to learn complicated design tools. 

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Pros and Cons:

VSCO shines when it comes to photo editing.

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Its AI-powered filters are designed to make your photos and videos look their best without a ton of manual adjustments, and the in-app camera means you can shoot and edit all in one place. 

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While VSCO is excellent for photo editing, it doesn’t offer the same range of tools for more complex editing or design needs, like creating graphics or layouts.

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If you’re looking for a tool that offers those features, you may need to combine VSCO with another design app.

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Pricing:

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VSCO offers a free version with basic tools, but for access to premium filters and advanced features, you’ll need to upgrade to VSCO Membership, starting at $2.5/month or $29.99/year.

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What I Like:

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I like using VSCO because I don’t need to know much about color grading, but I can still create cinematic, aesthetic photos without feeling overwhelmed.

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It cuts down on post processing and gives you a good idea of what looks great.

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* "Post work" or "post-processing" refers to the editing and adjustments you make to photos or videos after they've been taken. This could include things like tweaking colors, adjusting brightness, contrast, saturation, sharpening details, or adding effects. It’s the step where you fine-tune your visuals to make them look polished and professional.

3. Pic Copilot (Free and Premium)

Pic Copilot is an AI-powered platform to improve e-commerce visuals by simplifying the creation of high-converting ads, fashion models, and product images.

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Built by Alibaba’s international AI team, it eliminates the need for expensive photoshoots.

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With features like AI-generated backgrounds, virtual try-ons, and fashion model creation, Pic Copilot helps businesses increase engagement and click-through rates, making it a must-have tool for e-commerce design workflow.

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Features:

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Use Case:

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Pic Copilot is for e-commerce sellers who want to improve product images without investing in professional photoshoots.

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It’s perfect for fashion retailers who want to showcase clothing on virtual models and for businesses who want to increase engagement on platforms like Amazon and Shopify.

Pros and Cons:

Pic Copilot is a great way to save time and money on photos.

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If you run an e-commerce store, it helps you create lots of product images quickly, which means more clicks and better engagement.

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You don’t need expensive photoshoots either; it’s all done with AI. But since AI makes the images, they might not have the personal touch you’d get from a real photoshoot.

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Also, if you’re new to it, there’s a bit of a learning curve. The UI/UX of Pic Copilot can be a little confusing, especially if it’s your first time.

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There are a lot of tools and features, which gives you many options but can also make it harder to navigate.

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Learning how to use things like the AI Ads Creator, Virtual Try-On, and AI Fashion Models takes some time. It’s not a platform you can just start using immediately; you’ll probably need a full day to figure out how everything works.

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Even though the tools are very powerful, the cluttered layout and the time it takes to get comfortable might frustrate users who want something simpler and easier to use. So, it’s not the best choice for beginners.

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Pricing:

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Pic Copilot has a free plan with basic features. Paid plans with advanced features like AI Fashion Models and Ads Creator start at $7.49/month with a 7-day free trial.

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What I like:

Pic Copilot has been super helpful for me. I’m not a photographer, and I don’t know how to use Photoshop.

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I used to feel a bit embarrassed when my product pictures looked dull, especially since good photos are key to selling online.

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With Pic Copilot, I can create attractive, high-quality images without having to hire anyone. It’s quick, affordable, and makes a big difference.

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I even worked with a fashion store that used the virtual try-on and model feature, and they got more interest and sales because of it.

4. Gamma (Free and Premium)

Gamma makes it easier to create presentations and manage data by connecting with lots of different apps. It supports a ton of integrations, making it super useful for people across various industries.

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‍Key Features:

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Use Case

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Gamma AI is ideal for marketers who need to create visually stunning presentations quickly and efficiently.

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It streamlines the content creation process, allowing teams to focus on strategy rather than design.

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With its real-time collaboration features, marketing professionals can work together seamlessly, ensuring that all team members contribute their insights and expertise.

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Additionally, Gamma AI helps businesses enhance productivity through automation, enabling marketers to generate high-quality materials in a fraction of the time.

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The platform's integration capabilities allow users to connect with their existing tools, facilitating better data management and workflow efficiency.

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Overall, Gamma AI empowers marketing teams to deliver compelling presentations that engage audiences and drive results.

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Pros and Cons

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Gamma AI has a lot of benefits that make it super helpful for quickly creating presentations, documents, and websites.

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It connects with different apps to streamline workflows and cut down on manual tasks, making content creation easier.

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Setting up integrations is pretty simple and doesn’t require much tech knowledge, so it works for all skill levels. Plus, Gamma’s real-time updates and data-sharing features help teams stay on the same page and manage projects more smoothly.

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On the downside, the initial setup can feel a bit overwhelming because there are so many options, which might confuse new users, even though the interface is meant to be user-friendly.

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Also, Gamma’s performance can depend on how well it connects with other tools, so how efficient it is might vary based on which apps you’re using.

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Pricing

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There's a free plan, and paid plans start at $8 per seat per month, or $96 if you pay annually.

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What I Like

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What I really like about Gamma is how fast and simple it makes creating presentations. The AI handles the design and layout, so I can focus more on the strategy and content instead of spending hours fixing slides.

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Another big plus is the branding consistency; every presentation stays on-brand without any extra effort. It also boosts creativity by suggesting new formats and ideas I wouldn’t have thought of.

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The real-time collaboration is awesome for teamwork, and the analytics tools show me how my audience is engaging with the content, which helps me improve and adjust future presentations.

Content Creation and Optimization

5. ChatGPT (Free and Premium)

I use ChatGPT all the time to write my blog posts, scripts for my videos, and captions for my social media. Honestly, I use ChatGPT for pretty much everything.

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But, I don’t just plug in a prompt and take whatever it spits out immediately. As you may know, the wording from ChatGPT can be a bit awkward and not very deep.

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So, I combine what it generates with my own criteria for writing a good blog post, and I guide the process to shape it into what I need.

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Key Features:

• Natural language processing for conversational content.
• Idea generation and brainstorming.
• Content creation for blogs, social media, and ads.
• Basic coding assistance.

I use ChatGPT to outline my blog posts first, then I write them myself and come back to ChatGPT to help simplify my sentences or explain things in a clearer way.

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Instead of letting it write entire paragraphs for me, I break things down into chunks and tweak them myself. This way, I can write multiple blog posts in a day while keeping that human-sounding tone of voice.

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Pros and Cons:

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Honestly, I can’t write blog posts without ChatGPT anymore. It’s become a must-have tool for me.

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I don’t even know how I used to fix my sentences and get my ideas across as smoothly as I do now with ChatGPT’s help. But ChatGPT is only as smart as the person using it.

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I remember one of my clients had never written a blog post, but he could still give feedback on what was good and what needed improvement. After following his advice, my blog posts started ranking highly on Google.

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So, if you’re someone who has a good sense of what makes a strong blog post, AI is an amazing assistant. That said, ChatGPT won’t go the extra mile on its own unless you tell it what to do. It’s still a machine.

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For example, as a writer, I can suggest formats, trends, and even make recommendations to my clients just by understanding their style and preferences. ChatGPT can only execute based on the prompt you give it; it doesn’t really think for itself.

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If you want to use it effectively, you still need to read a lot, practice a lot, and refine your content. AI helps, but you’ve got to put in the effort to make sure your content is worth reading—not just a pile of words.

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Pricing:

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ChatGPT offers both free and paid versions, with the paid ChatGPT Plus plan starting at $20/month. The free version gives access to basic functionality, while the Plus plan offers faster response times, priority access during peak hours, and access to the more advanced GPT-4 model for higher-quality outputs.

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What I Like:

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What I love most about ChatGPT is how versatile and helpful it is across different tasks.

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From writing blog posts and social media captions to brainstorming ideas, it saves tons of time and boosts productivity. ChatGPT helps me get the structure and wording right. 

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6. Jasper (Premium)

Jasper takes AI writing to the next level by focusing on creating marketing-specific content. Whether you’re crafting blog posts, ad copy, or emails, Jasper helps you generate long-form content that’s optimized for SEO and perfectly aligned with your brand voice. It’s a powerful tool for marketers who want high-quality, tailored content without spending hours writing or editing.

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Key Features:

• Long-form content generation for blog posts, articles, and marketing materials.
• SEO optimization suggestions to help your content rank higher on search engines.
• Brand voice customization, so your content always sounds consistent.
• Integration with Surfer SEO for data-driven content optimization.

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Use Case:

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Jasper is perfect for marketers, bloggers, and content creators who need to produce a lot of content quickly but still want it to be high-quality and tailored to their brand.

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It’s especially useful for businesses looking to maintain a consistent tone of voice across all their marketing channels.

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Pros and Cons:

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One of the best things about Jasper is how well it handles long-form content.

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If you’re working on a detailed blog post or article, Jasper can generate the bulk of the content for you, complete with SEO suggestions to help boost your ranking. Plus, with its brand voice customization feature, you can make sure all your content stays on-brand.

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The integration with Surfer SEO is a big win for anyone serious about content optimization. You can pull in data-driven insights to make sure your content is not only engaging but also optimized to perform well in search engines. However, while Jasper is great for marketing content, it may not be the best fit for more technical writing or niche industries where a lot of specialized knowledge is required. You’ll still need to fine-tune the content to match your expertise and make sure it’s accurate.

Pricing:

Jasper offers a variety of pricing plans depending on your needs, with options for both individuals and teams. Paid plans start at $39/month.

What I Like:

What I love most about Jasper is its ability to quickly generate long-form content that’s both high-quality and SEO-friendly. Instead of spending hours writing and tweaking, Jasper helps me get a solid draft down fast, and then I can focus on refining it. The brand voice customization is a huge plus, too—everything sounds consistent, no matter how many pieces of content I’m working on. For marketers who need to produce a lot of content regularly, Jasper is a must-have AI tool.

7. Rytr

Rytr is an AI content creation tool for marketers, writers and small businesses to create high quality content fast.

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Whether you need blog posts, ad copy or email campaigns, Rytr makes the writing process faster and more efficient with its AI driven text generation. It’s perfect for anyone looking to streamline their content creation process and create content across multiple platforms.

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Features:

• Create content for blogs, emails, ads, and social media.
• 30+ languages and 20+ tones to choose from.
• Built-in SEO tools for keyword optimization.
• Templates for different content types, product descriptions, and landing pages.

Use Case:

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Rytr is for marketers, content creators, and small businesses that need to create content at scale.

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It’s excellent for generating SEO-friendly blog posts, social media copy, and email campaigns fast, perfect for anyone who needs a writing assistant for long and short form content.

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Pros and Cons:

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One of the best things about Rytr is how easy it is to use. You can create content for many formats in just a few clicks, and the AI adapts to different tones and styles so you can create from formal emails to playful social media posts.

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The built-in SEO tools are also helpful to ensure your content is search engine friendly.

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Rytr is great at generating quick drafts and basic copy, but more complex writing tasks may need some editing to fit your brand’s voice.

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Also, it supports many content types but may not be as creative or nuanced for highly detailed or niche topics.

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Pricing:

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Free plans have limited characters per month, and paid plans start at $9/month for more characters and features. 

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What I Like:

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I love how fast Rytr can create content for many needs. Whether I’m writing a blog post or ad copy, Rytr speeds up the process and lets me focus on the final version.

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The ability to switch between tones and languages is a big plus; it’s versatile for different audiences. It’s a good budget-friendly tool to streamline your content creation process.

8. Recast

Recast turns text into engaging audio, making it super useful for marketers who want to improve their outreach and communication.

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It lets you create catchy audio summaries from written content, which can be used for all kinds of marketing purposes.

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Key Features:

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Use Case:

Recast AI is perfect for marketers who want to quickly turn written content into engaging audio formats. It helps marketing teams reach a bigger audience by catering to people who like to listen to content while multitasking.

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The platform is great for repurposing blog posts, articles, and other written materials into short, attention-grabbing audio summaries, making content more accessible and engaging.

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Plus, Recast AI’s customization options let marketers keep their brand consistent across all audio content, which is super useful for campaigns focused on boosting audience interaction and retention.

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Overall, Recast AI makes it easier for marketers to get their message across while speeding up the content creation process.

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Pros and Cons:

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Recast AI has a lot of great benefits for turning written content into engaging audio. It saves time by summarizing long articles into short audio formats, so you can easily listen while multitasking.

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The audio style makes the content more engaging, helping audiences connect with it better. Plus, Recast AI works with all kinds of content, like news articles and blog posts, making it super versatile.

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On the downside, some users might feel like the audio summaries leave out important details, which can cause a loss of context. While the platform is easy to use, it might take new users a bit of time to get used to all the features.

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Also, because it uses text-to-speech technology, the audio might miss some of the original text’s nuances. Lastly, to access all the features, you might need a paid subscription, which could be a concern for those on a budget.

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Pricing:

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Recast has a free version with limited submissions, while the premium version, RecastPro, is $9.99/month and includes unlimited submissions, no ads, and offline listening.

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What I like:

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What I really love about Recast AI is how easily it turns long articles into engaging audio conversations. It lets me focus on the content and message without worrying about the technical side of audio production.

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The audio quality is great, which helps listeners connect with the material. One of the biggest perks is the convenience—whether I’m commuting or working out, I can stay informed without having to sit down and read.

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The platform is a breeze to use, and I love that I can customize the audio to match my brand’s voice. Recast AI also boosts audience engagement by offering a fresh way to share info, which is perfect for people who prefer listening over reading.

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Overall, it’s made content more accessible and enjoyable, helping me reach more people with less effort.

SEO and Content Strategy

9. MarketMuse (Premium)

MarketMuse is an AI platform that gives you deep insight into content strategy and SEO. It helps marketers and content creators find content gaps, generate data driven content briefs and analyze competitor content.

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Features:

• Content gap analysis to find the missing opportunities.
• AI content briefs for optimized content creation.
• Competitor content analysis to benchmark against the top.
• Content quality scoring for high-performing relevant content.

Use Case:

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MarketMuse is for businesses, content strategists, and SEO specialists who want to create content that ranks higher on search engines. It’s perfect for those who need deep content research and planning to find valuable keywords and topics that you might be missing.

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Pros and Cons:

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One of MarketMuse’s best features is the content gap analysis, which finds the topics and keywords your content is missing. This ensures your strategy is comprehensive and targeted.

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The AI content briefs are a big plus too; structured guidelines for creating SEO content save time and focus.

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The competitive content analysis and content quality scoring are a big plus for businesses that want to stay ahead of the competition by creating better, more relevant content.

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On the downside, MarketMuse’s premium features come at a higher price point, so it’s more for businesses or agencies with larger content needs and budgets.

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It’s also more focused on SEO and content planning, so it may not have as much functionality for other types of marketing.

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Pricing:

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MarketMuse has a free plan with limited features, but to access the AI content briefs, content gap analysis, and other premium tools, pricing starts at $99/month.

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What I Like:

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What I love about MarketMuse is that it goes deep into content strategy and SEO. It goes beyond keyword research and gives you real actionable insights that improve your content performance.

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For example, in the home improvement niche, MarketMuse found a cluster of low-competition, high-value keywords we had missed.

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We focused on those and saw a 70% increase in organic traffic in 6 months. The content briefs are a huge time saver too; they help to streamline the writing process and ensure your content hits the mark for SEO.

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10. Frase (Premium)

Frase is an AI-powered research and SEO tool that helps marketers and content creators develop comprehensive, search-engine-friendly content.

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It combines AI-driven research with content optimization features, making it an essential tool for improving your content’s visibility and relevance on search engines. Whether you're writing blog posts or optimizing existing content, Frase ensures your work is aligned with SEO best practices.

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Key Features:

• AI-powered content research and summarization.
• SEO optimization tools to boost search engine rankings.
• Question research to help you create content that addresses user queries.
• AI content generation for drafting articles and improving existing content.

Use Case:

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Frase is perfect for marketers, SEO specialists, and content creators who want to create or improve content that ranks well on search engines.

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It’s especially useful for conducting research, analyzing competitor content, and generating high-quality articles that target specific keywords.

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Pros and Cons:

One of the best things about Frase is how it streamlines content research. The AI helps you find the right information, summarize it, and suggest content improvements, making your job faster and easier.

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Its SEO optimization tools ensure that your content is not only comprehensive but also primed to rank higher in search engines.

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The AI-powered question research feature is another standout, as it helps you discover the most relevant queries your audience is asking, ensuring your content is both informative and aligned with what users are searching for.

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However, while Frase is excellent for content research and SEO, its AI-generated content might require some editing to match your brand’s voice and tone.

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It’s also more focused on SEO-driven content, so it may not be ideal for more creative or narrative writing.

Pricing:

Frase offers a premium plan starting at $15/month, which includes access to advanced SEO and AI tools. Higher-tier plans are available for users needing more content optimization and research capabilities.

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What I Like:

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What I love about Frase is how effective it is at improving SEO performance.

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I used it to revamp an underperforming cornerstone article for a client, and the AI-suggested additions and optimizations helped the article jump from page 3 to the featured snippet position for its target keyword.

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The research tools save a ton of time and have the ability to easily optimize content for SEO.

Social Media and Community Management

11. Sprout Social's AI Chatbots (Premium)

Sprout Social's AI Chatbots are designed to manage customer service inquiries on social media, allowing your team to focus on more complex tasks.

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With natural language processing and integration across major platforms, Sprout Social’s chatbots provide a smooth, conversational experience for customers while ensuring timely responses.

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Key Features:

• Natural language processing for realistic, conversational interactions.
• Integration with major social media platforms like Facebook, Instagram, and Twitter.
• Customizable chatbot personalities to match your brand’s tone and voice.
• Seamless handoff to human agents for more complex issues or escalations.

Use Case:

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Sprout Social’s AI chatbots are perfect for businesses that handle a large volume of customer service inquiries through social media.

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Whether you're managing routine questions, order tracking, or basic troubleshooting, these chatbots can efficiently handle customer interactions while escalating more complex issues to human agents when needed.

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Pros and Cons:

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One of the best things about Sprout Social's AI chatbots is their ability to handle a wide range of customer queries with natural, conversational responses.

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The chatbots are customizable, so you can align their tone and personality with your brand, ensuring a consistent customer experience across platforms.

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The integration with major social media platforms means you can manage all your social interactions in one place, streamlining the process.

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The seamless handoff feature is also a big plus. When a customer query requires a more personal touch, the chatbot can quickly transfer the conversation to a human agent without any friction.

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However, while Sprout Social’s chatbots are great for basic customer service, businesses dealing with highly technical or nuanced inquiries may need to rely more on human agents for those cases.

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Pricing:

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Sprout Social’s AI chatbots are part of their premium plans, with pricing tailored to your business size and needs. Contact Sprout Social for a custom quote based on your requirements.

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What I Like:

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What I love about Sprout Social’s AI chatbots is how much they improve response time and customer satisfaction.

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For example, when we implemented the chatbots for a retail client, their average social media response time dropped from 5 hours to just 10 minutes, leading to a significant boost in customer satisfaction scores.

Email Marketing and Personalization

12. Persado (Premium)

Persado is an AI-powered platform that generates and optimizes marketing language by focusing on emotional appeal to boost engagement.

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Whether it's for email subject lines, social media posts, or ad copy, Persado helps create messaging that deeply connects with your audience and drives action across multiple channels.

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Key Features:

• AI-powered language generation tailored for marketing copy.
• Emotional language analysis to identify words that drive engagement.
• Multi-channel optimization for campaigns across email, social media, and ads.
• Personalized messaging at scale, ensuring relevance for different audience segments.

Use Case:

Persado is great for marketers, agencies, and businesses that want to create emotionally impactful messaging.

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It's especially useful for multi-channel campaigns, ensuring consistency and personalized messages that boost engagement and conversions across email, ads, and social media.

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Pros and Cons:

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Persado excels at analyzing emotional triggers and generating copy that resonates with audiences. It helps drive engagement by using the right emotional tone across different channels.

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Its multi-channel optimization ensures consistent messaging, and the ability to personalize at scale makes it easier to connect with different audience segments.

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While Persado is great for marketing copy, human input may be needed to fine-tune more niche or complex messaging. It works best when combined with human oversight to maintain the brand's voice.

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What I Like:

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What I love about Persado is how it taps into the emotional power of language to boost engagement.

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For example, when we used it to optimize email subject lines for a B2B software client, open rates increased by 35%, and click-through rates jumped by 20%.

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The AI-generated copy connected with the audience in a way traditional methods hadn’t, leading to better results overall.

13. Jacquard (Premium)

Jacquard specializes in AI-powered copywriting for email marketing, focusing on keeping your brand voice consistent while boosting engagement. It helps create high-performing, personalized content for emails, SMS, and push notifications.

Key Features:

• AI-generated subject lines and email copy tailored for engagement.
• Brand voice customization to ensure consistency in all messages.
• A/B testing tools for refining copy.
• Cross-channel copy generation for emails, SMS, and push notifications.

Use Case:

Jacquard is perfect for marketers who rely on email marketing and want to keep their brand voice consistent while improving engagement.

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It’s great for A/B testing subject lines and email copy to see what performs best. Plus, it works across other channels like SMS and push notifications to keep your messaging unified.

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Pros and Cons:

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Jacquard’s AI creates email copy that’s customized to your brand voice, ensuring consistency while optimizing for performance.

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The A/B testing tools let you test different versions to find what works best. Its cross-channel capability is another plus, allowing you to create consistent copy for emails, SMS, and push notifications.

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While Jacquard is great for short-form marketing copy, it’s not as strong with long-form content or more complex messaging strategies. It’s best for quick, high-impact copy rather than detailed storytelling.

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What I Like:

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What I love about Jacquard is how it combines AI-generated copy with A/B testing to make email marketing more effective.

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For example, after testing different email variations for a client, we saw a 43% increase in click-through rates. It’s a big win for any business that relies on email to communicate with customers.

Do research

14. Perplexity

Perplexity combines the strengths of conversational AI like ChatGPT and real-time web search like Google.

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Unlike ChatGPT, which relies on a static database of pre-existing knowledge, Perplexity pulls up-to-date information from the web, including Google and academic databases.

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This makes it super useful for researching current events, trends, and market updates.

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For marketers, perplexity is gold. It helps them gather the latest insights, trends, and consumer behavior data, which is critical for strategy.

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With real-time data, marketers can make faster, more informed decisions. Plus Perplexity cuts through the noise and delivers quick summaries, making it perfect for reporting, content creation, and competitive analysis.

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Key Features:

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Use Case:

Perplexity is for professionals who need updated information.

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It’s perfect for marketers who need to make decisions on trends, consumer behavior, or content creation and need up-to-date data. It’s real-time answers for fast-moving industries.

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Pros and Cons:

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Perplexity has a lot going for it, especially when it comes to grabbing real-time info. It pulls data from all kinds of sources, so you're always getting the latest scoop.

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The conversational AI makes even tricky questions easy to handle; no tech skills needed. Plus, it’s super transparent. It gives you footnotes with every answer, so you can double-check and dig deeper if you want.

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But there are a few downsides. The results are only as good as the internet sources it uses, and those can be hit or miss. And some of the advanced features, like Pro Search, might take a bit of time for new users to figure out.

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Pricing:

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Perplexity offers a free core search experience. For more advanced features, like GPT-4 integration and deeper search capabilities, the Pro Plan costs $20 per month.

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What I Like:

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What I like most about Perplexity is that it gives me the information I need and shows the sources, so I know it’s accurate, not just made up.

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Plus, I don’t have to read tons of articles to find what I’m looking for—Perplexity summarizes it for me.

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This way, I get the latest insights really fast and save hours of searching and reading. It’s great for marketers who need quick, useful data to stay ahead.

Conclusion

These 15 AI tools are designed to make your marketing more affordable and efficient, helping you increase your ROI.

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Try them out and see which ones work best for you. Just remember, there’s a small learning process, but once you understand them, they’ll be much easier to use.

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You could start with one of the tasks that takes a lot of time, like making videos. For example, Zebracat can turn your text into interesting, engaging videos. Give it a try and see how Zebracat helps bring in more leads for your campaign.