Faceless Instagram Account Ideas to Go Viral in 2025

Forget the old rules about needing to be on camera to build trust online. A faceless Instagram account lets you grow and make money without ever being on camera.

Instead of selfies and personal branding, you build an audience through quotes, niche-related videos, AI-generated posts, and curated visuals. 

The stats don’t lie, 86% of consumers care more about authenticity than branding (Stackla). Faceless content feels more real because it’s about the message, not the messenger.

The hashtag #facelessmarketing has already passed 290,000+ posts on Instagram.

Brands are paying huge for faceless creators. I know because I help brands find influencers, and they’re specifically asking for creators who go viral without showing their faces.

It’s a powerful storytelling technique used in movies by professionals to create emotion and engagement focusing on the story itself instead of a talking head. And now, it’s taking over Instagram.

So if you want to build a viral faceless Instagram in 2025, stick around. I’m breaking down the top faceless Instagram account ideas and strategies to help you tap into this trend. 

Let’s go. 

Why Faceless Instagram Accounts Are Trending

If you spend a lot of time on Instagram, I bet you've already come across some faceless Instagram accounts. It could be a 'Study with Me' video, an AI-generated video, or even a PowerPoint tutorial in a screen recording format. But why do they trend and go viral so easily? Here are the detailed answers:

The Appeal of Faceless Content

Ever wondered why faceless content on Instagram blows up so easily? It all comes down to some core psychological triggers that keep people hooked.

First, mystery sparks curiosity. 

When a creator stays anonymous, our brains naturally try to fill in the gaps. 

Psychologists call this the "information gap" effect: it makes us more engaged because we want to complete the missing pieces. 

Then there’s inclusivity. Without a face on screen, there's no bias based on age, race, or appearance. 

This is called the "blank slate effect," and it helps people focus entirely on the message. 

Instagram’s 2024 Trend Report found that faceless accounts get 32% more engagement across diverse audiences.

Another big factor? Content-first focus. When there’s no face to attach personality to, people zone in on the actual value of the content. 

That’s why faceless educational videos have a 61% higher completion rate than those with a visible presenter.

Here are some examples of faceless content that works

• @factsdailyy – This account shares interesting facts across a wide range of topics, engaging followers with quick, digestible information without showing a face

• @sicilysancienthistory – A history-focused account exploring ancient Sicily through storytelling and visuals, attracting history buffs with its unique content and growing to 48.6K followers with just 71 posts.

• @travly – A travel account that proves you don’t need personal selfies to make an impact. They post breathtaking shots of destinations worldwide, letting the scenery take center stage. By sticking purely to travel content, they skyrocketed from 0 to 212K followers in just 2 years.

• @dtechincome_ – Focused on finance, this account shares tips on making money online, saving, and investing, all without ever revealing a face. By consistently providing high-value content, they’ve grown to 106K followers, proving that expertise and anonymity can go hand in hand.

According to a recent study, there's been a 127% increase in engagement with faceless accounts compared to traditional influencer content.

At the end of the day, faceless content works because it plays to our natural psychology—curiosity, inclusivity, and a focus on value. 

Benefits of Running a Faceless Instagram Account

Let me tell you why having a faceless Instagram account is so helpful - I've managed social media for years and learned a lot.

First up - privacy. 

When you show your face in every social media video content, your whole life ends up online.

I've seen creators get stressed about this. Their work and personal lives get mixed up, making it hard to switch off.

With a faceless account, you can keep things separate. Your privacy stays intact even as your account grows.

You can teach what you know without dealing with being "internet famous."

Think about Sarah. She started a cooking account, showing her face in every video. Pretty soon, her followers knew her kitchen, her daily routine, and even her dog’s name.

Then, strangers started recognizing her at the grocery store. She received weird messages about her home decor. It got creepy fast.

Then there’s Mike. He runs a massive finance account with 500K followers, but you’ve never seen his face.

He posts charts and explains things with text and voiceovers. He can grab coffee with his kids without anyone bugging him. Smart, right?

Or take Jessica. She used to post her gym progress every day. Then someone from work found her account and shared her swimsuit photos in the office chat.

Not fun. Now she teaches workout form using animations. Same great content, zero drama.

Why staying faceless makes sense:

• No one screenshots your face for weird reasons
• Bad hair day? Who cares—post anyway
• Want to sell your account later? Way easier
• Trolls can’t get personal—they can only judge your content
• You can take a vacation without followers wondering where you went

You get all the benefits of building a successful account without giving up your privacy.

Secondly, you’re taking it a step further by working less while earning more.

Think about it. You can hire people to run everything, including writers, video editors, and the whole deal. Your followers won’t know if it’s you or your team behind the content.

Look at Duolingo’s Instagram channel. Do you think the CEO is the one creating content every day? Of course not. Their team handles it.

Now, ask yourself this: Do people follow Duolingo because of the CEO’s face, smile, or vibe? No way! They follow for the energy, humor, and personality that the team has built around the iconic green owl.

Nobody knows who the CEO of Duolingo is just by looking at their Instagram, but that hasn’t stopped the channel from racking up millions of views on every post.

This is the blueprint: Build a channel that can grow beyond your time, effort, talent, and even your existence. That’s what makes it sustainable and scalable.

I used to think I had to show my face in videos to build a big following and a sustainable business. Man, was I wrong. I was burning myself out making videos every week because my followers expected to see me. It was exhausting.

How to Choose a Niche for Your Faceless Instagram Account?

There are hundreds of millions of niches for faceless Instagram accounts. But you need to pick one that you can stick with long-term, even when you’re tired of it. It should also have room to grow and maybe even open up business opportunities down the line

Align with Your Interests and Skills

Do you know what makes a great faceless Instagram account? Doing what you're already good at.

Think of it like cooking. If you make amazing pasta at home and all your friends beg for your recipes, maybe that's what you should share online.

You don't need to show your face - just those delicious dishes and your killer tips.

I worked with this programmer who was amazing at explaining tricky coding stuff. They made these simple diagrams that broke everything down.

Never showed their face, but people loved it because they knew their stuff.

Play to your strengths. Good at making things look pretty? Make beautiful infographics. Love digging into data? Share interesting facts and figures.

The best part? When you're actually into what you're posting about, it doesn't feel like work. You're already keeping up with what's new in your field.

You spot cool things to share all the time. And even on tough days, you still want to create because you care about the topic.

This enthusiasm naturally translates into better content, even without showing your face. Through my work with video blog creation, I've noticed that authentic passion shines through regardless of whether you're on camera.

To find the niche you like, try this exercise: Write down three columns:

1. Your genuine interests (topics you naturally gravitate toward)
2. Your existing skills (abilities you've developed over time)
3. Market opportunities (areas where you see demand for quality content)

Look for overlaps between these columns. These intersection points represent your strongest opportunities for creating a successful faceless account. For instance, if you're interested in productivity, skilled at systems thinking, and notice a lack of well-structured productivity content on Instagram, you've identified a promising niche.

Remember that your interests and skills will evolve over time. The key is starting with what you know and are passionate about now, and then allowing your content to grow alongside your expertise. This organic evolution keeps your content authentic and valuable, even without showing your face.

Analyze Trends for 2025

Let me tell you how I spot trends that work.

First - watch what people complain about. Right now? Remote workers are stressed about focus and routines. That's your chance. Make simple guides about it.

Money's a big one. Have you seen how many people are freaking out about inflation? They need help with basic stuff like saving and investing. You could show them how with clean, simple graphics.

Here's how I find what's hot:

• Check Google Trends daily - it shows you what people search for

• Read comments in big Facebook groups - people share their real problems there
• Look at trending hashtags on Instagram
• See what questions keep coming up in Reddit threads

Do you know why timing matters? Take AI tools. Six months ago, nobody cared. Now? Everyone wants to learn about them. If you'd started an AI tips account back then, you'd be huge now.

But don't just chase any trend. Ask yourself:

• Can I explain this without showing my face?
• Will people still care in 6 months?
• Could I sell something related later?

One account started sharing remote work tips in 2024 after seeing how many people struggled with home offices. Now, they sell productivity planners, and they’re making good money.

The opportunities for faceless Instagram accounts are endless. Start finding your niche today!

Faceless Instagram Account Ideas for 2025

There are hundreds of millions of niches for faceless Instagram accounts. But you need to pick one that you can stick with long-term, even when you’re tired of it.

It should also have room to grow and maybe even open up business opportunities down the line.

Here are some examples:

AI-Generated Art and Designs

AI-generated art and designs are images, graphics, and creative visuals made by artificial intelligence instead of human artists. AI tools for Instagram use algorithms and machine learning to create unique designs, paintings, logos, and even animations based on text prompts or input data.

AI art accounts are doing so well on Instagram right now. These accounts get nearly 5% engagement - that's huge when most posts only get around 2%!

Here's how to make one that stands out:

Think of yourself as the director, and AI as your artist. I saw this cool account that takes movie quotes and turns them into art.

People love it because they recognize the quotes but get surprised by how AI pictures them.

Want your angle? Mix AI art with something else you love. Maybe you turn science facts into beautiful images or show what historical moments might have looked like.

Just pick something you can keep making fresh posts about.

To make this work, you'll need to:

1. Get good with AI art tools
2. Keep your style consistent so people know it's you
3. Make sets of related images
4. Make sure everything looks crisp on phones

I love how this one account makes landscape videos with chill background music. Each post racks up millions of views—and the process is super simple. Just one AI-generated image, a bit of animation to create movement, and some chill music, and that’s it. He’s got 509K followers from that. Easy.

Building a following isn't just about pretty pictures, though. Let people in on how you make stuff.

What prompts did you use? What were you thinking about? Ask them what they want to see next.

Pro tip: Some AI art accounts team up with writers or musicians to make something totally new. Could be fun to try!

Thematic Storytelling

Thematic storytelling is a way of telling stories where everything, including characters, visuals, music, and dialogue, revolves around a central theme. Instead of just following a plot, the story focuses on a bigger idea or emotion that ties everything together.

People love a good story. They can't help it. Even when they're just scrolling, their brain wants to connect the dots.

Take this account I follow. They post mystery stories with little clues in each photo.

A coffee cup with red lipstick, a note torn in half, an old watch that stopped at midnight. No faces are needed - just objects that make you wonder what happened.

You can plan these stories ahead. Like TV shows plan their seasons, you map out your posts. Each one works by itself but fits into something bigger.

Want to try it? Here's what works:

• Keep your look the same (maybe always use the same filters)
• Add text that fits the mood
• Use objects that suggest sounds or feelings

Get your followers involved too. Leave some gaps in your story and let them guess what happens next. Or let them vote on where the story goes.

This niche can be a great source of Instagram story ideas to help you connect with your loyal audience.

Master it, and you’ll see the views and followers roll in.

Mini-How-To Reels

Mini-How-To Reels are short, fast-paced tutorial videos (usually under 60 seconds) that teach something quickly and effectively. These are perfect for Instagram Reels, TikTok, and YouTube Shorts because they engagingly provide bite-sized value.

Making a good tutorial video is all about keeping things simple and clear. Every tutorial should follow a basic structure to make it easy for people to understand and follow. Think of each tutorial like a short story with three key parts:

• ‍Problem Statement – Identify the issue your audience faces.‍
• Solution Process – Show a clear, step-by-step demonstration.‍
• Outcome – Reveal the final result and add extra value.

For example, if you’re teaching a productivity hack, you might:

• Start with a cluttered desktop (problem).
• Show a quick keyboard shortcut to organize files (solution).
• End with a clean, efficient workspace (outcome).

This simple structure makes tutorials easy to watch and understand.

Creating high-quality tutorial videos can take a lot of time, especially if you don’t want to be on camera. This is where Zebracat makes things easier. It helps you create professional-looking videos without having to show your face.

This is great for faceless content because viewers can focus completely on learning instead of getting distracted by the presenter’s appearance or personality.

With Zebracat, you don’t even need to record or edit videos yourself. Just type your text, and the AI turns it into a full video with visuals, animations, and smooth transitions.

Whether you’re sharing tech tips, productivity hacks, or design tricks, Zebracat makes content creation super simple.

You don’t need to buy expensive courses to make AI videos. Just use Zebracat, you can create viral AI-generated videos from scratch with ease!

Pet/Animal Content

Here's a niche that never goes out of style but has evolved significantly. Modern pet content focuses on creative angles, unique perspectives, and storytelling without showing the owner's face.

Success in this niche comes from finding unique angles to showcase pets' personalities.

The key is consistency in your filming style and narrative approach. One of my favorite accounts uses a "day in the life" format, showing everything from the pet's perspective without ever revealing the owner.

Aesthetic Mood Boards

An Aesthetic Mood Board is a visual collage of images, colors, and textures that create a specific mood, theme, or style. It’s often used for design inspiration, branding, content creation, and creative direction.

I've helped several clients in this niche achieve success by focusing on specific themes or emotions. For instance, one account creates mood boards around different decades, while another focuses on specific color palettes and their psychological effects.

Local Highlights

As someone who's created extensive video blog content, I can tell you that local content is experiencing a remarkable resurgence. The key difference in 2025 is the focus on immersive, faceless experiences that make viewers feel like they're discovering these places themselves.

Success in this niche comes from finding unique angles to showcase local spots. Think hidden gems, secret viewpoints, and insider tips that don't require a host in front of the camera.

I've seen accounts grow from 0 to 50,000 followers in just three months by focusing on unique local content.

Anonymous Advice/Confessions

This niche taps into people's natural curiosity and desire for authentic connection. By creating a safe space for sharing stories and advice anonymously, these accounts build engaged communities while maintaining complete privacy.

The key to success here is maintaining a consistent tone and establishing clear boundaries. One account I consulted for grew to 200,000 followers by sharing relationship advice through creative animations and text overlays.

Fitness Challenges Without Faces

The fitness niche has evolved beyond traditional workout videos. Modern fitness content focuses on movement patterns, form demonstrations, and creative exercise variations without showing faces.

This approach makes the content more accessible and less intimidating for viewers.

I’ve found that the best faceless TikTok niche strategies also can work especially well since these videos can be easily repurposed across platforms

Fitness challenges are also one of the best faceless TikTok niches because they’re easy to follow, highly shareable, and can be repurposed across different platforms.

‍

Interactive Polls and Quizzes

Engagement is crucial for Instagram's algorithm, and interactive content drives some of the highest engagement rates I've seen. This niche focuses on creating polls, quizzes, and interactive stories that encourage active participation.

Using Instagram story ideas creatively, these accounts maintain high engagement through daily polls, educational quizzes, and interactive challenges. The key is to make participation easy and rewarding for followers.

Tech and Gadget Reviews

As someone passionate about technology, I've seen this niche evolve significantly. Modern tech reviews focus on the products themselves through creative shots, detailed close-ups, and practical demonstrations – no face needed.

Success in this niche comes from maintaining objectivity and providing detailed, valuable insights. One account I follow grew to 300,000 followers by focusing solely on unique camera angles and detailed feature breakdowns of the latest tech.

You can use Zebracat, a text-to-video generator, to make video creation even easier. This way, you can produce tons of content without wasting time or effort.

Key Tips for Making Your Faceless Instagram Account Go Viral

Hearing about the potential of faceless Instagram accounts is great, but knowing how to take yours to the next level and leverage that potential is what matters. To make your videos and channel go viral, focus on these key areas:

Content Optimization

Visual quality serves as the foundation of successful faceless content, but it goes beyond just using high-resolution footage. Think of your content like a professional publication, every visual element needs to serve a purpose and meet specific quality standards.

The 98% mobile usage statistic shapes how we approach content creation.

For optimal mobile viewing, consider these technical specifications:

• Vertical video aspect ratio of 9:16 for maximum screen coverage
• Text size of at least 14pt to ensure readability on small screens
• High contrast between text and background
• Strategic use of movement to direct viewer's attention

Your filming setup becomes particularly crucial for faceless content because viewers focus entirely on the subject matter. A stable filming environment with consistent lighting helps create a professional look that builds trust with your audience.

Consider how successful faceless cooking accounts use overhead shots with perfect lighting to make ingredients and techniques the star of the show.

Build a Content Calendar

The power of a content calendar lies in its ability to maintain both variety and consistency. Think of it like programming a TV channel - you need different types of content to keep viewers engaged while maintaining predictable patterns they can rely on.

Developing an effective content calendar requires understanding how different content types perform throughout the week.

Educational content works well on weekdays because people are in a learning mindset, while entertainment content performs better on weekends when people have more leisure time.

Interactive content serves as engagement boosters that can be strategically placed to maintain audience involvement.

Engage With Your Audience

The 3-4x faster growth rate for accounts that engage regularly demonstrates the crucial role of community building, even without showing your face. Successful engagement in faceless accounts often focuses on value-driven interactions rather than personal connections.

For example, responding to comments with additional tips or insights related to your content helps build authority while maintaining the faceless aspect of your account.

Creating interactive content requires careful planning to encourage participation without relying on personal presence. Consider how successful faceless accounts are used:

• Polls that ask viewers to predict outcomes
• Questions that prompt the sharing of experiences
• Challenges that encourage skill development
• Story features that create two-way conversations

Collaborate with Other Creators

Faceless collaborations need creativity when blending content. Think about how two accounts can combine their strengths to create something amazing. 

For instance, a faceless cooking account might collaborate with a faceless photography account to create content about food styling, combining their expertise in a way that serves both audiences.

Successful collaborations often follow a pattern:

1. Identify complementary content styles
2. Create content that showcases both accounts' strengths
3. Cross-promote in ways that feel natural to each account's style
4. Engage with each other's audiences authentically

This faceless channel is another great example. He tags other content creators in his posts to increase the reach of both his videos and their profiles.

Common Pitfalls and How to Avoid Them

Let me tell you how to avoid messing up your faceless Instagram account. I've seen these mistakes a lot, and they're pretty easy to fix.

About trends, don't just copy what everyone else is doing. Think of it like cooking.

Sure, everyone's using avocados, but throwing them on everything won't make you a great chef.

Here's what works: Say there's a cool new transition everyone's using. Instead of copying it exactly, use it to teach something or tell a story your way. Make it yours.

A lot of people get the posting schedule wrong. They think more posts mean more followers. But here's what I learned: posting 3-4 times a week works better.

Instagram likes it when people know when to expect your stuff. Plus, you won't burn out trying to post every day.

Watch what your followers do - they'll tell you what they want. If they save your step-by-step guides more than your quick tips, that's a sign. Make more of what they save.

Want to grow without the stress? Try this:

• Before jumping on a trend, ask yourself: "What can I add that's different?"
• Plan your posts two weeks ahead - saves you from rushing
• Check your numbers every week - see what worked, do more of that

You know what's funny? I saw this account that used to chase every trend. Their likes dropped because nothing felt real anymore.

They switched to posting fewer, better videos about their topic, and now they're growing faster than ever.

Monetization Opportunities for Faceless Instagram Accounts

Did you know you can build a profitable business with a faceless Instagram account? Here are some ways to do it:

Affiliate Marketing

It works great because you don't need to smile at a camera - just show people how things work. Running a productivity account? Make quick tutorials about apps that make life easier.

People trust you because you're solving their problems, not just selling stuff.

Some accounts make $10,000+ monthly doing this. But here's the trick: help people first. Build trust. Then, when you mention products, it feels natural.

Like, "Hey, this is how I fixed that problem you keep asking about."

Sponsored Content

Brands care about your followers, not your face. That productivity account? Companies pay them $1,500 per post to show how their apps work. They just record their screen and explain things clearly. No selfies are needed.

Selling Digital Products

This is where the big money is. About 70% of what successful accounts make comes from selling their stuff. A finance account I followed made a simple Excel budget template.

They sold it for $17 after showing snippets of how it works for months. Made $40,000 in their first launch.

This is another example of a content creator making money by selling their digital products:

Their digital products include courses and AI wallpapers. With such an affordable price, they sell easily—and because of their huge following, they make a lot of money.

Monthly Subscriptions

Platforms like Patreon and Instagram's native subscription feature can provide steady income streams.

It's pretty simple - you give people something special, and they pay you monthly for it.

What can you offer subscribers? Think about:

• How you make your content
• First look at new posts
• Deep-dive tutorials
• Private chats and Q&As
• Downloads like templates or wallpapers

For Patreon, try different price levels: $5 - See stuff early $10 - Early access plus Q&As $20 - All that plus one-on-one help

On Instagram, you can charge one price for exclusive posts and stories. Try different prices until you find what works.

You can't just set it up and hope people join, though. Tell people about it:

• Drop it into your regular posts
• Put the details in your highlights
• Show a bit of the good stuff to get people interested
• Talk to your followers - they're more likely to subscribe if they feel connected

Once people subscribe, keep them happy:

• Post often
• Answer their messages
• Give them more than they expect
• Ask what they want to see

When it's going well, try:

• Selling special stuff just for them
• Running short-time deals
• Giving bonuses if they bring friends

Tools and Resources to Level Up Your Account

The success of a faceless Instagram account heavily relies on selecting and effectively using the right tools. Let's explore each category of essential tools, understanding not just what they do, but how to use them effectively.

Content Creation Tools

If you’re into making content but don’t want to show your face, Zebracat is a powerful AI editing tool built just for you. It helps you create pro-level videos without ever stepping in front of the camera.

Here’s what makes Zebracat stand out:

• ‍AI-Generated Videos – Just type your script, and Zebracat turns it into a full video—no filming needed.

The AI selects visuals, adds smooth transitions, and syncs everything perfectly, so you get professional-looking content in minutes.

Perfect for faceless videos where the focus is on the topic, not the person behind it.

• ‍Custom Templates – A library of ready-made templates designed for faceless content. They save you hours of planning, but don’t just stick to the popular ones—customizing them makes your videos stand out instead of blending in.

• ‍Batch Processing – Editing multiple videos at once? No problem. Zebracat can handle them all while keeping everything visually consistent.

Zebracat is a go-to video editor for Instagram creators who prefer not to show their face. 

Over 50,000 creators and business owners use it daily to grow their faceless accounts—without spending hours editing videos themselves. Sign up and check it out if you don’t want to get left behind in 2025.

Automation and Scheduling Tools

While Later and Buffer are popular choices for post-scheduling, understanding their distinct features and limitations is crucial for maximizing their effectiveness.

Later is good with photos and videos, especially for Instagram.

You can see exactly how your feed will look before you post anything. It's like planning out your Instagram grid. 

Say you sell clothes - you can mix product photos with lifestyle shots to make your feed look nice. 

Later also looks at when your followers are most active, so you know the best times to post.

Buffer is more of an all-around tool. It helps you post across different platforms like Instagram, Twitter, and LinkedIn all at once.

It shows you how well your posts do on each platform. 

You might find out that your how-to posts work better on LinkedIn during work hours, while fun behind-the-scenes stuff gets more likes on Instagram at night.

So which one should you pick? Well, it depends on what you need:

If Instagram is your main thing and you care a lot about how your feed looks, Later might be your best bet. It's great for keeping your photos looking consistent.

If you're posting on lots of different platforms or working with a team, Buffer might work better. It's good at helping everyone stay organized.

Here's a real example, a small shop might start with Later to make their Instagram look good. Then as they grow and start using more platforms, they might switch to Buffer or use both tools together.

Analytics and Tracking Tools

Let's talk about reach and engagement. Say you have a post that gets to 10,000 people but only 100 likes (that's 1%). Compare that to a post reaching 5,000 people but getting 250 likes (5%). The second post did better - people cared more about what you shared.

Stories tell you a lot too. When someone watches your whole story, they're really into what you're saying. If lots of people stop watching part 10 of your 15-part story, maybe it's too long or got boring.

You know what's cool? When people save or share your posts. These are your best posts - the ones people want to come back to or show their friends. Study these closely!

Metricool lets you check out what your competitors are doing. If your engagement drops but theirs does too, it might just be a slow time for everyone.

Look at when you posted your best stuff. Maybe those morning educational posts worked great, but your behind-the-scenes weekend posts got even more likes. Use this info to post at the right times.

Think of it like this:

1. First, watch your basic numbers - how many people see and like your posts
2. Then, notice when your followers are most active and what they like best
3. Finally, connect this to what you want - like getting people to visit your website

Let's say you post about cooking. You might notice your Sunday night recipe videos get tons of likes. Over a month, you see seasonal recipes do 50% better than regular ones.

And looking back three months, seems like people want quick, healthy meals more than fancy ones.

So what would you do? Post quick, healthy seasonal recipes on Sunday nights. 

A study by Sprinklr found that companies using real-time analytics see a 20% boost in engagement, proving that timely insights can make a big difference in audience interaction.

This tool is a must if you want to grow your faceless Instagram account. Try it out and make it a bigger part of your social media strategy.

Integration Strategy

Do you know how a good DJ reads the room and knows exactly when to play each song? That's what we want with your social media tools.

Let's break this down into something simple that works:

First up , making content in Zebracat. Think about cooking a big meal, you wouldn't make one dish at a time, right?

The same goes here. If you teach stuff online, make a bunch of related tutorials at once. Like if you're teaching Excel, create a set of tips that build on each other.

When something works well (like that morning routine post everyone loved), don't just copy it. Was it the step-by-step guide that got people excited?

Or did they connect with your story about struggling to wake up? Use what worked and put your spin on it.

Now, about Later and planning your feed. You want your Instagram grid to look good, sure. But it's not rocket science, simple stuff like mixing light and dark posts makes your feed pop.

And timing? Don't just post when everyone's online. Think about what your followers are doing.

Would they want to learn something new during their morning commute? Maybe save the inspirational stuff for evenings when they're winding down?

Here's where it gets fun - looking at what works:

• How's your content doing compared to usual?
• Which types of posts get people talking?
• Are you keeping followers around?
• What are people saying in the comments?

Take what you learn and use it. If videos are getting all the love, make more in Zebracat and figure out how they'll look in your Later feed.

Remember, these tools are like having a really good assistant. They'll handle the boring stuff (like posting at the right time) while you focus on the good parts, talking to your followers, and making stuff they care about.

Want to know what works? A fitness account I know switched things up when they saw their numbers dropping.

Their scheduled posts kept them visible, but you know what got people excited? When they shared real stories about missing workouts or struggling with motivation.

These tools should make your life easier, not take over your personality. How are you mixing the scheduled stuff with real conversations right now?

The Bottom Line

You know what? After 10 years of making social media videos, I've noticed something cool, you don't need to show your face anymore to make it big on Instagram. Pretty neat if you're shy, want privacy, or just want to focus on the content.

Want to know my biggest lesson? It takes time. My first few months were.

let's say interesting. But what works in 2025?

Pick something you're good at. Like really good at. Maybe you know everything about houseplants, or you're a whiz at budgeting. That's your sweet spot.

Try different types of posts. Some days, share quick tips. On other days, make longer how-to videos. See what your followers like best.

Here's a secret - AI tools can do a lot of the boring stuff for you. They'll help you post regularly without losing your mind over creating and scheduling.

What kind of content are you thinking about making?