Unleash the Power of Your Editors: How to Split Test and Improve Your Video Ad Performance

The right video edits can make or break your video ads. If you want to maximize the effectiveness of your video ads and get more bang for your buck, it's important to pay attention to the details. In this article, we'll share 3 tips that can help you create more successful video ads and drive better results.

1. Zero Wasted Frames

In the world of video advertising, the first 5 seconds are crucial. These initial moments are what determine whether or not your audience will continue watching, and ultimately, whether or not they will take action. To make the most of these precious few seconds, it's important to have a strategy in place.

One approach that can be effective is to aim for zero wasted frames. In the first 5 seconds of a video, there are 120 frames, or 24 frames per second. Each of these frames should serve a purpose, whether it's introducing a problem, showcasing your product, or highlighting a guarantee. By focusing on each and every frame, you can ensure that your ad is engaging and effective from the very beginning.

Of course, this is just one approach to crafting a successful video ad. But by considering each frame and making sure that it serves a purpose, you can create ads that are sure to grab your audience's attention and drive conversions.

2. Faster feedback loop = faster path to winning creatives

Another key factor in creating successful video ads is the ability to iterate quickly and efficiently. The faster you can gather feedback and make changes to your ads, the faster you can find the winning creatives that will drive conversions.

To facilitate this process, it's important to arm your editors with data. By building dashboards that allow them to see granular details on how their videos are performing, they can make informed decisions about what to change and how to improve. This can be especially useful for identifying issues that may not be immediately apparent, such as a distracting background or an unclear call-to-action.

By providing your editors with the tools they need to track and analyze their video ad performance, you can help them iterate faster and ultimately create winning creatives that drive results.

3.Split test editors 

One of the most effective ways to improve the performance of your video ads is to split test your editors. By giving two different editors the same raw footage and voiceover, you can see how their different approaches and styles can impact the final result.

Not only does this allow you to see which editor's approach is more effective, but it also provides an opportunity for learning and growth. By sharing the data and analyzing the results, all of your editors can learn from what worked and what didn't, and use that knowledge to improve their skills and abilities.

When editors are given the opportunity to compete and showcase their talents, everyone wins. Not only do you get the benefit of improved video ad performance, but your editors also get the chance to develop their skills and grow as professionals.

‍

In conclusion, the right video edits can make all the difference in the success of your video ads. By focusing on zero wasted frames, using a faster feedback loop, and split testing your editors, you can create more effective, engaging ads that drive better results. So put these tips into action and start boosting your video ad performance today!