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10 Marketing Automation Tools (Expert Reviewed List for 2025)

10 Marketing Automation Tools (Expert Reviewed List for 2025)

Jenny Ho
January 18, 2025

Marketers often feel like they are drowning in work. They are running campaigns, analyzing data, creating content, and so more. It's easy to feel behind.

I know because I’ve been there. My early years in marketing felt like an endless loop of creating, optimizing, and praying something would stick.

It wasn’t sustainable. I realized something had to give, and it wasn’t going to be my sanity.

That’s when I started digging into marketing automation tools. With approximately 76% of companies already using these tools and 70% of marketers planning to increase their budgets for automation, it’s clear they’re becoming a must-have.

These tools not only free you from repetitive, draining tasks but also provide an ROI of $5.44 for every dollar spent, with 44% of companies seeing results within the first six months.

But which tools to use as there are so many? That’s the problem. But I wrote this guide to solve the issue.

I’ll show you the best AI marketing tools that have helped me work smarter, scale faster, and achieve more with less effort.

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How We've Compiled the List?

Diagram illustrating criteria for tool selection.

Let me show you how this list of 10 marketing automation tools came together. I just didn’t skim product websites or read reviews.

Instead, I spent weeks testing, breaking, and experimenting with these tools in practical scenarios. 

It was messy, at times frustrating, but absolutely worth it. Here’s how we decided which cut to use:

Ease of Use

I’ve worked with marketing automation tools that felt like I needed to pass a six-month certification just to send a simple email. Not here. If a tool required too much training, too many clicks, or constant Googling to figure out what button to press, we moved on.

One platform was so intuitive that within 15 minutes, I had set up a fully automated welcome email series—without even cracking their tutorials.

That’s the benchmark. If you need to babysit a tool to get it to work, it’s not saving you time.

Integrations

This is where a lot of tools fail, and honestly, it’s where frustration levels hit an all-time high. You’ve got your CRM over here, your e-commerce platform over there, and a random spreadsheet with customer data you still use because “it just works.”

We tested each tool’s ability to connect all these moving parts like Shopify, WooCommerce, Google Analytics, etc. Those kinds of integrations are golden.

They reduce the grunt work and give you insights without you having to stitch it all together yourself.

Scalability

A tool that works for a small business should also hold up as that business grows. 

We tested for scalability by simulating growth; doubling contact lists, increasing campaign volume, and adding users. 

Some software handled it smoothly, adjusting their processes to keep things efficient. Others buckled under the pressure, slowing down or jacking up pricing once you exceeded a certain limit. 

If a tool can’t grow with your business, it’s not a long-term solution.

AI Capabilities

Every tool seems to brag about AI, but we don’t just trust them without testing. AI should do more than spit out bland suggestions.

The best marketing automation tools use AI to analyze data live, predict customer behavior, and even optimize campaigns automatically. For instance, one tool adjusted email send times based on recipient activity, leading to higher open rates.

On the flip side, some “AI features” were just glorified templates that didn’t add real value. We only included tools where AI actively enhanced performance.

Customization Options

We know that no two businesses are the same. That’s why we looked at how flexible these tools were.

Could we customize workflows? Adjust templates? Build reports customized to our goals?

We select the tools that let us create systems that work exactly how we need them to. Not the ones that forced us into rigid templates or cookie-cutter solutions.

Automation Depth

Automation should go beyond basic tasks. We tested how well these marketing automation software handled complex workflows like triggering multi-step campaigns or segmenting audiences based on behavior.

The tools in our list gave us the ability to set up advanced systems that practically ran themselves. The shallow tools, the ones that only scratched the surface? We left them out.

10 Best Marketing Automation Tools & Platforms

No matter if you’re a small business looking to scale or a marketing powerhouse fine-tuning complex strategies, this guide covers it all.

HubSpot Marketing Hub

HubSpot Marketing Hub's webpage interface.

HubSpot Marketing Hub is a robust all-in-one platform for marketing automation, CRM, email marketing, and social media management that helps businesses scale their efforts effectively.

It includes an intuitive drag-and-drop email builder, customizable workflows, and advanced analytics to track and optimize campaigns effectively.

What I love about HubSpot Marketing Hub is how smoothly it integrates with its CRM. This makes it simple to segment your audience and deliver personalized, automated campaigns.

You can run A/B tests for emails, set up lead nurturing workflows, and manage social posts all in one place—all from a single dashboard.

When I tried HubSpot, getting started was surprisingly straightforward. The guided setup made creating my first workflow easy, and the free plan provided plenty of tools to test things out.

While upgrading can get pricey, the extra features including the advanced reporting and multivariate testing make it worth it if you're serious about growing your marketing.

Key Features

  • Integrated CRM: Live syncing for unified customer data management.
  • Marketing Automation: Custom workflows with unlimited triggers and actions.
  • Email Marketing: Drag-and-drop editor, multivariate testing, and advanced analytics.
  • Social Media Management: Schedule, publish, and analyze your content.
  • Lead Nurturing: Drip campaigns and personalized touchpoints for conversion optimization.
  • Scalability: Multiple pricing tiers to grow with your business.

Best For

  1. SMBs who are looking for an easy-to-use, scalable tool.
  1. Large Enterprises that need robust integrations and comprehensive automation.
  1. Marketers who want to focus on multi-channel campaigns and customer journey optimization.

Pros

  • Extremely intuitive interface.
  • Rich library of resources for learning.
  • Scales well as your business grows

Cons

  • Pricing can get steep as you scale.
  • Some features, like advanced reporting, are locked behind higher-tier plans.

Pricing

HubSpot Marketing Hub is only available with premium plans. 

  • Starter: $15/mo per seat, 1,000 contacts, basic tools included.
  • Professional: $800/mo, 3 seats, advanced automation, analytics.
  • Enterprise: $3,600/mo, 5 seats, 10,000 contacts, full control.
  • Add-ons: Custom options for SMS, reporting, and onboarding.

Why Experts Recommend It?

HubSpot is one of the best AI tools for small businesses. Its integrated ecosystem keeps your team aligned, while its automation workflows are both intuitive and incredibly powerful. 

Experts praise it for striking the perfect balance between simplicity and advanced capabilities.

Zebracat

Zebracat's webpage.

Zebracat is an AI-powered video creation platform that turns text into professional-grade videos in minutes. It’s perfect for businesses looking for an affordable, easy way to produce high-quality videos.

Simply input your scripts, blog posts, or ideas, and its AI automatically handles editing, voiceovers, and visuals.

Zebracat tops my list of best AI tools for content creation because it simplifies the video production process. You can choose from multilingual AI voiceovers, customize visuals, and add music to match your brand style.

Zebracat's video editing interface.

Moreover, its automated editing selects impactful footage and ensures videos are optimized for social media and marketing campaigns.

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When I tested Zebracat, I was able to create a complete video from scratch within 2 minutes. The platform’s interface was intuitive, and the guided prompts made the process smooth.

Key Features

  • AI-Powered Editing: Automatically selects visuals, voiceovers, and effects to match your content.
  • Multilingual Support: Over 120 AI voices in 20+ languages for global reach.
Zebracat's voice selection interface.
  • Speed and Efficiency: Create videos 10x faster than traditional methods.

Best For

  • Marketers looking for quick, high-quality videos for campaigns and social media.
  • Small Businesses in need of an affordable, easy-to-use video production tool.
  • Content Creators eyeing to repurpose blogs, articles, or scripts into engaging videos.
  • Educators to turn written materials into interactive video lessons.

Pros

  • Easy to use, even for beginners.
  • Rapid video creation saves time.
  • High-quality AI voiceovers with realistic tones.
  • Affordable pricing compared to traditional video production.
  • Customization options for brand alignment.

Cons

  • Limited templates for highly specific needs.
  • The free plan has minimal credits and a watermark on videos. 

Pricing

  • Free Plan: Limited functionality for testing the platform.
  • Cat Mode: $15.60/month for basic features, ideal for small projects.
  • Super Cat: $39.20/month with more credits and storage for frequent users.

Why Experts Recommend It?

Experts consistently praise Zebracat because it simplifies and accelerates video production without sacrificing quality. It eliminates the need for costly equipment or professional editors, making high-quality video content accessible to everyone.

And a dream for marketers who want to repurpose content into engaging videos without spending hours editing. 

Marketo Engage

Marketo Engage's webpage.

Marketo Engage is an advanced AI-powered marketing automation platform by Adobe that helps businesses scale their campaigns and drive revenue growth. Its wide array of tools, including omnichannel campaign management, lead nurturing, and dynamic personalization makes it ideal for B2B marketers.

With Marketo Engage, you can easily build highly targeted customer profiles using actual time engagement data and integrate it effortlessly with your CRM. For example, the platform lets you create automated workflows that personalize email content based on user behavior, and optimize delivery timing.

Also, it matches messaging across multiple channels like email, social media, and landing pages. Plus, the advanced attribution tools provide small insights into the performance of each campaign and help you prove marketing ROI with precision.

While testing Marketo Engage, I love how it handles complex, multi-step campaigns without overwhelming the user. 

Additionally, the newly updated email designer makes it easy to create professional, mobile-responsive emails in minutes, even for non-technical users. I would say, Marketo Engage offers everything you need to simplify your marketing efforts while delivering measurable results.

Key Features

  • Creates personalized experiences by analyzing user behavior and predicting content preferences
  • Simplifies management of email, social media, and campaigns from one platform
  • Enables real-time lead engagement through AI-powered chat tools
  • Builds detailed customer profiles using enriched data and CRM integration
  • Tracks campaign effectiveness through multi-touch revenue attribution
  • Accelerates content creation for emails, landing pages, and chat using AI

Best For

  • B2B marketers who are interested in nurturing leads and accelerating the customer journey.
  • Enterprises that are looking for scalable, secure marketing automation tools with robust integrations.
  • Data-driven teams who desire in-depth analytics and reporting to optimize campaigns.

Pros

  • Comprehensive tools for omnichannel engagement.
  • Predictive content boosts lead conversions.
  • Advanced attribution provides granular insights.
  • Scalable for businesses of all sizes.

Cons

  • High learning curve for beginners.
  • Expensive compared to simpler tools.
  • Requires additional training to unlock its full potential.

Pricing

Custom pricing – based on what features you want.

Why Experts Recommend It?

Marketo Engage stands out for its ability to unify marketing and sales strategies while providing AI-driven insights for better decision-making.

Experts appreciate its scalability, robust reporting tools, and ability to personalize customer journeys at scale. It’s ideal for businesses aiming to prove marketing ROI while maintaining consistent, cross-channel communication. 

Zapier

Zapier's webpage.

Zapier is a no-code automation platform that connects 7000 apps to help you automate repetitive tasks and improve workflow efficiency. Using it you can create "Zaps" (custom workflows) by linking triggers and actions across apps like Gmail, Slack, Salesforce, and Google Sheets.

For example, you can automatically log new leads from web forms into a CRM, update project management tools, or send personalized follow-up emails. All without writing a single line of code.

What you will love about Zapier is its simplicity and flexibility. You can start with templates or create multiple-step workflows customized to your needs.

For instance, I set up a Zap to pull data from Google Forms submissions, format it in Google Sheets, and notify my team on Slack. And it takes a few minutes.

The advanced filtering options and delay features make it easy to customize workflows further, ensuring tasks run only when specific conditions are met. Furthermore, Zapier is accessible for beginners but also offers advanced tools like webhooks for developers needing custom integrations. 

Key Features

  • Set up workflows with different outcomes based on specific conditions.
  • Identify and fix issues in Zaps for smooth automation workflows.
  • Monitor and manage all completed or failed tasks in one dashboard.
  • Connect non-integrated apps via API calls for seamless data transfer.
  • Pause actions for specific durations to optimize task timing.
  • Create complex workflows involving multiple triggers and actions.

Best For

  • Marketers to automate lead management and nurturing workflows.
  • Small businesses who are keen to streamline daily operations without hiring developers.
  • Project managers to keep teams aligned by syncing project tools.
  • Freelancers to reduce admin tasks and focus on billable hours.

Pros

  • Simple setup with no coding required.
  • Extensive app integrations, covering almost every major platform.
  • Flexible workflows with advanced triggers and filters.
  • Saves time and reduces repetitive tasks.
  • Affordable for small teams and scalable for enterprises.

Cons

  • Some apps have restricted functionality within Zaps.
  • Advanced customizations may require programming knowledge.
  • Pricing increases significantly with task volume.

Pricing

  • Free Plan: $0/month, 100 tasks, unlimited two-step Zaps.
  • Professional: $19.99/month, multi-step Zaps, premium apps.
  • Team: $69/month, shared workflows, unlimited users.
  • Enterprise: Custom pricing, admin controls, SAML SSO

Why Experts Recommend It?

Zapier is highly recommended for its ability to automate workflows by seamlessly connecting different apps, all without needing coding skills.

It simplifies tasks like data transfer and automating repetitive processes, saving time and minimizing errors. Its user-friendly interface and flexibility make it a go-to solution for businesses looking for AI productivity tools.

ActiveCampaign

ActiveCampaign's webpage.

ActiveCampaign is a powerful marketing automation platform that seamlessly combines email marketing, CRM, and advanced automation to help businesses grow through personalized customer interactions.

It has a simple drag-and-drop automation builder, 500+ pre-built workflows, and fast segmentation tools to create highly targeted campaigns. You can design professional emails with over 150 customizable templates, optimize delivery using predictive sending, and even personalize content based on user behavior.

For example, I’ve used ActiveCampaign to automate a welcome email series triggered when a new user signs up. The automation assigned tags to segment the audience, scheduled follow-ups, and tracked engagement without any manual effort.

During my initial run with ActiveCampaign, its lead scoring system prioritized high-value prospects based on their actions so my sales teams prioritized the right opportunities.

With over 950+ integrations including Shopify, Salesforce, and Facebook Ads, ActiveCampaign connects every part of your marketing stack.

Key Features

  1. AI chooses email variations most likely to engage each contact.
  2. Test entire automation workflows to optimize customer journeys.
  3. Automatically prioritize leads based on behavior and engagement.
  4. Connect with audiences via email, SMS, and on-site messaging.
  5. Measure time-to-conversion and success rates for campaigns.
  6. Track abandoned carts and product purchases to trigger follow-ups.
  7. Switch from other platforms with ease, including guided assistance.
  8. Attribute revenue to specific campaigns and measure ROI accurately.

Best For

  • Small businesses to build email lists and create simple workflows.
  • E-commerce for automating abandoned cart recovery and follow-ups.
  • B2B companies to manage leads and nurturing prospects with CRM tools.
  • Agencies to support multiple clients with scalable automation.

Pros

  • Easy-to-use visual automation builder.
  • Advanced AI for personalization and optimization.
  • Highly customizable email campaigns and workflows.
  • Free migration services to ease platform transitions.

Cons

  • CRM lacks features for large sales teams.
  • Pricing can be high for larger contact lists.
  • Reporting visuals are less modern compared to competitors.

Pricing

  • Starter: $15/mo, basic personalized campaigns.
  • Plus: $49/mo, advanced automation, and insights.
  • Pro: $79/mo, full omnichannel marketing tools.
  • Enterprise: $145/mo, large-scale campaigns and support.

Why Experts Recommend It?

ActiveCampaign is one of the most powerful yet easy-to-use marketing automation tools. Experts love its ability to create highly personalized campaigns while streamlining lead management. 

The platform’s predictive AI features, fast CRM integration, and multi-channel outreach capabilities make it a standout option for businesses looking to scale their marketing efforts.

While it’s slightly pricier than basic marketing automation software, the time saved and the increase in engagement makes it a worthy investment for serious marketers.

Salesforce Marketing Cloud

Salesforce Marketing Cloud's webpage.

Salesforce Marketing Cloud (now known as Marketing Cloud Engagement) is a platform enabling businesses to design and execute personalized marketing campaigns.

Its Journey Builder empowers you to map out complex customer journeys across email, mobile, social, and web with a simple drag-and-drop interface. Audience Builder combines data from multiple sources for precise segmentation.

The integration of Einstein AI adds predictive intelligence to forecast customer behavior and optimize content delivery for maximum engagement rates.

Additionally, the platform’s Content Builder simplifies creating consistent assets, while its cross-channel analytics give deep insights into campaign performance, so you can tweak strategies on the fly.

With all these features, it’s an ideal choice for businesses managing large campaigns or aiming to deliver highly personalized experiences.

Key Features

  • Einstein AI’s predictive insights to optimize messaging and timing.
  • Design and automate personalized email campaigns.
  • Engage customers through SMS and push notifications.
  • Manage and analyze social media marketing campaigns effectively.
  • Streamline digital ad management across platforms.
  • Store, organize, and edit content centrally for consistent branding.
  • Utilize Tableau and Einstein Analytics for actionable campaign insights.

Best For

  • Enterprises who need a solution for managing marketing campaigns across multiple channels.
  • B2C companies who need personalized customer journeys for DTC marketing

Pros

  • Extremely scalable and customizable.
  • Powerful analytics and reporting tools.
  • Exceptional CRM integration.

Cons

  • Very steep learning curve.
  • Expensive, especially for smaller businesses.

Pricing

  • Starts at $1250/month for basic plans
  • Enterprise pricing is custom.

Why Experts Recommend It?

Salesforce Marketing Cloud is known for unifying customer data and delivering highly personalized campaigns. 

Its CRM integration keeps sales and marketing aligned, while AI features like predictive content improve campaign performance. 

For managing complex marketing strategies and driving ROI, it’s a top choice.

Mailchimp

Mailchimp's homepage.

Mailchimp is designed for businesses of all sizes to create, manage, and optimize email campaigns. It has a drag-and-drop email builder, audience segmentation, and behavioral targeting letting you deliver personalized messages that convert leads into loyal customers.

When I gave Mailchimp a try, I used its automation tools to create a nurture email series for my warm list. The built-in analytics provided clear insights into open rates and conversions, enabling me to fine-tune campaigns for better performance.

With its A/B testing, prebuilt templates, and a free forever plan for small businesses, Mailchimp is an accessible and reliable choice for streamlining your marketing efforts.

Key Features

  1. Automatically send tailored messages based on user actions and preferences.
  2. AI-driven tool to design on-brand visuals for emails and ads effortlessly.
  3. Simplify automation setup with pre-designed workflows for common scenarios.
  4. Gather feedback with customizable surveys that boost response rates.
  5. Create integrated web pages to capture leads and trigger email workflows.
  6. Gain insights into campaign performance with visual reports and predictive data.

Best For

  • Small businesses looking for affordable, scalable email marketing.
  • E-commerce stores to automate abandoned cart reminders and product recommendations.
  • Freelancers manage smaller lists with free or entry-level plans.

Pros

  • Beginner-friendly drag-and-drop editor.
  • Easy integrations with Shopify, Squarespace, and Salesforce.
  • Strong segmentation and A/B testing capabilities.
  • Built-in tools for social ads and landing pages.

Cons

  • Limited email sends on all plans.
  • The free plan includes Mailchimp branding.
  • Some advanced templates are locked behind higher-tier plans.

Pricing

  • Free: $0/mo, 500 contacts, basic email tools, limited support.
  • Essentials: $13/mo, 500 contacts, A/B testing, chat support.
  • Standard: $20/mo, 500 contacts, advanced automation, analytics.
  • Premium: $350/mo, 10,000 contacts, unlimited users, priority support.

Why Experts Recommend It?

Mailchimp is widely praised for its ease of use and robust features at an affordable price. 

Experts highlight its effectiveness for small businesses and startups because it offers all-in-one tools for email marketing, customer segmentation, and analytics.

The platform’s free plan makes it an excellent entry point for new marketers, while its scalable pricing ensures it can grow with your business.

Klaviyo

Klaviyo's webpage featuring analytics.

Klaviyo is an advanced email and SMS marketing automation platform designed specifically for e-commerce businesses to drive customer engagement and boost sales. It integrates with Shopify, WooCommerce, and BigCommerce, enabling synchronized data syncing for precise targeting.

With over 100 professionally designed templates for newsletters, transactional emails, and SMS campaigns, Klaviyo makes it easy to create stunning, high-performing campaigns.

One feature I found particularly powerful is the dynamic product feed, which recommends personalized products based on customer behavior, such as browsing history or past purchases. Additionally, Klaviyo offers A/B testing, in-depth analytics, and customizable signup forms, making it an all-in-one solution for scaling your e-commerce marketing efforts.

Key Features

  1. Automatically recommend products tailored to individual customer preferences.
  2. Engage in real-time messaging with customers directly from the platform.
  3. Access actionable insights like average order value and abandoned cart rates.
  4. Collect customer details with pop-ups, fly-outs, or static forms tailored to your brand.
  5. Experiment with different designs to optimize lead generation performance.

Best For

  • E-commerce brands for automating campaigns with data-driven insights.
  • Mid-to-large retailer to handle larger contact lists.

Pros

  • It integrates with major e-commerce platforms.
  • Dynamic product recommendations boost personalization and sales.
  • Comprehensive analytics for real-time performance tracking.
  • Advanced segmentation options for precise targeting.

Cons

  • Higher pricing compared to competitors.
  • Steep learning curve for beginners.
  • Customer support response times can be slow.

Pricing

  • Free Plan: $0/mo, 500 emails, 150 SMS credits, basic tools.
  • Email Only: $45/mo, 1,500 profiles, 15,000 emails, chat support.
  • Email + SMS: $60/mo, 1,500 profiles, push notifications, 1,250 SMS.
  • CDP: $500/mo, 100k profiles, advanced data management.

Why Experts Recommend It?

Experts recommend Klaviyo for its deep integration with e-commerce platforms to create personalized campaigns with minimal effort.

Its advanced analytics and prebuilt reports help businesses track ROI effectively, while dynamic product recommendations drive engagement and conversions. 

Its capabilities for automating email and SMS campaigns make it a go-to tool for brands serious about scaling their marketing efforts.

Sendinblue (now Brevo)

Brevo's webpage.

Brevo (formerly Sendinblue) combines marketing automation, email marketing, SMS campaigns, CRM, and live chat into a single, user-friendly platform.

It’s designed for businesses of all sizes, with tools to create personalized, multi-channel campaigns that drive engagement. Also, Brevo’s drag-and-drop email editor and 60+ pre-designed templates make it easy to build professional emails tailored to your brand.

Its automation workflows let businesses track user behavior, trigger actions like welcome emails or abandoned cart reminders, and manage lead scoring efficiently.

A standout feature is its integration of email, SMS, and WhatsApp within one campaign, ensuring consistent communication across channels. Plus, its real-time reporting dashboards provide insights into metrics like open rates and click-through rates, helping businesses refine strategies for better ROI. 

Key Features

  • Email and SMS marketing automation.
  • Live chat and CRM tools.
  • Pre-built templates for emails and landing pages.
  • A/B testing for optimization.
  • Real-time analytics and reporting.

Best For

  • Small businesses who want affordable pricing for low-volume email marketing.
  • E-commerce brands looking to atomate cart recovery and dynamic product recommendations.
  • Multi-channel marketers who need unified tools for email, SMS, and WhatsApp campaigns.
  • Beginners who need user-friendly workflows and customizable templates.

Pros

  • Generous free plan with essential features.
  • Multi-channel support (email, SMS, WhatsApp).
  • Easy-to-use automation builder.
  • Advanced segmentation for targeted campaigns.
  • Significant cost savings compared to competitors like HubSpot.

Cons

  • Limited advanced reporting tools.
  • The free plan includes Brevo branding on emails.
  • Learning curve for automation setup.
  • Customer support can be slow during peak times.

Pricing

  • Free: $0/mo, 300 emails/day, templates, basic campaigns.
  • Starter: From $25/mo, 5,000 emails/month, no logo, analytics.
  • Business: From $65/mo, automation, A/B testing, AI tools.
  • Enterprise: Custom pricing, unlimited contacts, advanced support.

Why Experts Recommend It?

Brevo’s flexibility and affordability make it a standout option in the crowded marketing automation space.

It’s especially recommended for small to mid-sized businesses seeking enterprise-level features on a startup budget.

Zoho Marketing Automation

Zoho Marketing Automation's lead generation graph.

Zoho Marketing Plus perfectly integrates email, social media, webinars, SMS, and more so businesses can automate their marketing campaigns easily.

It features a simple drag-and-drop journey builder that lets you design and automate customer workflows effortlessly.

Its advanced lead scoring system assigns scores based on user interactions like email clicks, form submissions, or time spent on landing pages, helping sales teams prioritize high-potential leads effectively.

Zoho’s platform doesn’t just stop at automation. It offers real-time ROI tracking and analytics to provide actionable insights on campaign performance so businesses can continuously optimize strategies.

For instance, I used its smart audience segmentation tool to create targeted email campaigns for webinar attendees versus non-attendees which boosted my engagement rates by over 40%.

It’s perfect for businesses seeking to scale their marketing while staying efficient and connected.

Key Features

  • Automate interactions across email, social media, SMS, and webinars.
  • Show dynamic content based on user behavior, like webinar signups or email clicks.
  • Prioritize sales-ready leads using automated scoring based on engagement metrics.
  • Easily design and automate customer workflows.
  • Engage prospects with automated follow-ups and lead capture.
  • Access tailored insights on campaign effectiveness and buyer behavior.

Best For

  • Mid-sized businesses seeking connected, data-driven marketing without breaking the bank.
  • Event marketers who are leveraging webinars and live events for lead generation and engagement.
  • Sales-driven teams to align marketing efforts with lead prioritization for sales efficiency.

Pros

  • Affordable pricing.
  • Excellent integration within the Zoho ecosystem.
  • Good range of features for small teams.

Cons

  • Not as robust as standalone tools for larger campaigns.
  • The interface can feel dated.

Pricing

  • Basic Plan: $25/mo, 1 marketer, 1,000 contacts, 10,000 visitors.
  • Add-ons: $10/mo per marketer, 1,000 contacts, 5,000 visitors.
  • Webinars: Includes 25 attendees, scalable for larger audiences.
  • Custom Quote: Contact sales for tailored pricing and features.

Why Experts Recommend It

Zoho Marketing Automation is a no-brainer if you’re already using other Zoho tools. It’s affordable, reliable, and integrates seamlessly with the rest of the Zoho suite.

Experts appreciate its ability to unify marketing efforts across channels, providing an end-to-end view of the customer journey.

Its affordability makes it a top choice for mid-sized businesses. For businesses aiming to personalize and connect their marketing, Zoho is a smart and scalable solution.

AI Marketing Automation Tools at First Glance 

Tool Pricing Integrations Scalability AI Features Best Use Cases
HubSpot Marketing Hub Starts at $15/mo CRM, social, email High Multivariate testing, predictive analytics SMBs and enterprises managing multi-channel campaigns
Zebracat Free Plan, Paid from $15.60/mo None (standalone) Moderate AI-driven video editing, voiceovers Marketers creating quick, high-quality videos
Marketo Engage Starts at $895/mo Adobe tools, CRM High Predictive content, dynamic personalization B2B marketing, lead nurturing
Zapier Free Plan, Paid from $19.99/mo 7,000+ apps High Basic automation rules Automating tasks across apps
ActiveCampaign Starts at $15/mo Shopify, Salesforce, Facebook Ads Moderate to High Predictive content, lead scoring E-commerce and lead management
Salesforce Marketing Cloud Starts at $1,250/mo Salesforce CRM High Einstein AI for behavior insights Enterprise campaigns and customer journey mapping
Mailchimp Free Plan, Paid from $13/mo Shopify, Squarespace, Salesforce Moderate Creative assistant, behavioral targeting Small businesses starting email marketing
Klaviyo Free Plan, Paid from $45/mo Shopify, BigCommerce High AI-powered product recommendations E-commerce businesses scaling email/SMS
Pardot (by Salesforce) Starts at $1,250/mo Salesforce CRM High Dynamic content, predictive scoring B2B lead management
Brevo (Sendinblue) Free Plan, Paid from $25/mo CRM, email, SMS, WhatsApp Moderate Basic AI for campaign automation Small to mid-sized multi-channel campaigns
Zoho Marketing Automation Starts at $25/mo Zoho suite Moderate to High Basic AI for lead scoring and insights Zoho users managing multi-channel marketing

Take Your Marketing Automation to the Next Level

Marketing automation tools simplify workflows, deliver insights, and help you scale. But managing campaigns isn’t enough—you need tools that help you create content your audience wants to engage with.

That’s where Zebracat comes in. While other tools handle emails and analytics, Zebracat transforms your scripts, blog posts, or ideas into polished, professional videos.

With AI handling the editing, voiceovers, and visuals, you can create engaging content in minutes—no technical skills required.

It’s the perfect addition to your marketing stack. Automate smarter, create faster, and make a bigger impact. 

Meet The Author
Marketing Specialist

Hey there, I’m Jenny. I’ve been in marketing for almost 10 years, and I love marketing tech, AI, and automation. I’ve built several YouTube and TikTok channels—some hits, some misses. I joined Zebracat after being a user myself, ready to share my learnings with the world!

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